---
title: Bust Through LinkedIn Myths and Generate Leads | INBOUND16 | Niswey
description: Viveka Von Rosen at INBOUND16 talked about some common LinkedIn myths about its inabilities as a lead generation platform and gave helpful tips.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [Bust Through LinkedIn Myths and Generate Leads | INBOUND16 | Niswey](https://www.niswey.com/blog/bust-linkedin-myths-generate-leads)

 Written by [Deepak Bisht](https://www.niswey.com/blog/author/deepak-bisht) | Nov 10, 2016 5:26:58 PM

Viveka Von Rosen is rightly called [@LinkedInExpert ](https://twitter.com/LinkedInExpert). In her INBOUND16 session, she busted some common LinkedIn myths and provided some great tips on using the platform to generate amazing leads. Here’s a quick recap of her session.  
She started with an announcement most marketers and salespeople didn’t know about:

> .[@LinkedInExpert](https://twitter.com/LinkedInExpert) “LinkedIn just announced they are changing The UI in two weeks” [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)[#thisjustin](https://twitter.com/hashtag/thisjustin?src=hash)
> 
> — Bryn Drescher (@BrynDrescher) [9 November 2016](https://twitter.com/BrynDrescher/status/796393657314279428)

And, then she asked for some analysis that will help you decide whether LinkedIn is the channel for you or not.

> One way to decide which [#socialmedia](https://twitter.com/hashtag/socialmedia?src=hash) channels should you be on? [@LinkedInExpert](https://twitter.com/LinkedInExpert)[#Inbound16](https://twitter.com/hashtag/Inbound16?src=hash)[pic.twitter.com/gC9gMRXSJB](https://t.co/gC9gMRXSJB)
> 
> — Kristin Dennewill (@KristinLD) [9 November 2016](https://twitter.com/KristinLD/status/796422636540665856)

Wondering if there’s something called social selling, and if there is, then does it really work? She’s got you covered:

> Viveka [@LinkedInExpert](https://twitter.com/LinkedInExpert) at [@HubSpot](https://twitter.com/HubSpot)[#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash) talking [@LinkedIn](https://twitter.com/LinkedIn) marketing : sales strategies – engaging! [pic.twitter.com/zOz4Yc0e24](https://t.co/zOz4Yc0e24)
> 
> — Mark Smith (@marksmithvr) [9 November 2016](https://twitter.com/marksmithvr/status/796416740909600768)

She busted common LinkedIn myths like “If you build it, they will come”, “LinkedIn is full of Spammers” and falling value of Publisher notes through some real stories. She emphasized on making the effort to create and promote content to build KLT factor.  
Wait, what? KLT? What’s that?

> Build KLT (know, like and trust) factor with content marketing. [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)[@LinkedInExpert](https://twitter.com/LinkedInExpert)
> 
> — iContact (@iContact) [9 November 2016](https://twitter.com/iContact/status/796400484097687552)

So far, so good. But then she started giving tips to nail LinkedIn for lead generation, and boy she was on fire! Here are a few we picked up:

> .[@LinkedInExpert](https://twitter.com/LinkedInExpert): [#Tag](https://twitter.com/hashtag/Tag?src=hash) & [#organize](https://twitter.com/hashtag/organize?src=hash) your [#connections](https://twitter.com/hashtag/connections?src=hash) & follow-up, follow-up, follow-up. [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)[#LinkedIn](https://twitter.com/hashtag/LinkedIn?src=hash)[#Marketing](https://twitter.com/hashtag/Marketing?src=hash)
> 
> — Jeffrey N. Tomaneng (@JeffTomaneng) [9 November 2016](https://twitter.com/JeffTomaneng/status/796402554502582272)

> When you’re sharing your content, switch it up. But share it more than once…share it for years. [@LinkedInExpert](https://twitter.com/LinkedInExpert) [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)
> 
> — Phoebe McPherson (@pnmcpherson) [9 November 2016](https://twitter.com/pnmcpherson/status/796401473336721408)

> .[@LinkedInExpert](https://twitter.com/LinkedInExpert): Consider using [#Publisher](https://twitter.com/hashtag/Publisher?src=hash) to showcase yourelf as an [#expert](https://twitter.com/hashtag/expert?src=hash). [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash) [#LinkedIn](https://twitter.com/hashtag/LinkedIn?src=hash) [#Marketing](https://twitter.com/hashtag/Marketing?src=hash)
> 
> — Jeffrey N. Tomaneng (@JeffTomaneng) [9 November 2016](https://twitter.com/JeffTomaneng/status/796402722593505286)

> .[@LinkedInExpert](https://twitter.com/LinkedInExpert) “Data Export Tool-Export Your Connections will include ur existing Tags & notes” [#CRMGold](https://twitter.com/hashtag/CRMGold?src=hash)[#TharsGoldInThatData](https://twitter.com/hashtag/TharsGoldInThatData?src=hash)[#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)
> 
> — Bryn Drescher (@BrynDrescher) [9 November 2016](https://twitter.com/BrynDrescher/status/796399550470717440)

Some tips were ‘ninja’ tips. Like this one:

> .[@LinkedInExpert](https://twitter.com/LinkedInExpert)[#NinjaTip](https://twitter.com/hashtag/NinjaTip?src=hash) Tell peeps you got a new job when they congratulate you clarify that it is for a new book etc [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash)[#starter](https://twitter.com/hashtag/starter?src=hash)
> 
> — Bryn Drescher (@BrynDrescher) [9 November 2016](https://twitter.com/BrynDrescher/status/796398932935004160)

With all these tips in your arsenal, you must be looking to unleash. But, you can add a few more by [reading about some other awesome sessions at INBOUND16.](https://www.niswey.com/inbound16/)

[View full post](https://www.niswey.com/blog/bust-linkedin-myths-generate-leads)

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