The house was packed to attend the Inbound 2018 session by Melanie Deziel, Founder of StoryFuel. Just like the attendees, we too couldn’t wait for the session to start!
Packed house for @mdeziel inspiring the audience to Think Like A Journalist at #INBound18 pic.twitter.com/1N7m45XtNd
— Brian Fanzo ? iSocialFanz (@iSocialFanz) September 5, 2018
I can’t wait for this session to start. #INBOUND18 #inbound18content @mdeziel pic.twitter.com/NEXlGXWfLF
— Melissa Randall ?☕️ (@driftygal) September 5, 2018
The talk was about how to create better brand stories for businesses. Melanie Deziel suggests marketers to think like journalists and how!
Really enjoyed @mdeziel talk this morning at #INBOUND18 on how marketers can think like journalists. As a former journalist, it was so on point.
— Molly Schau Di Carlo (@mschau) September 5, 2018
Brand focused stories is what can make a brand soar. This requires skills similar to a journalist’s techniques of holding the powerful accountable.
“How to think like a journalist and create better brand stories” @mdeziel demonstrates how the same techniques journalists use to hold the powerful accountable are the same skills that can make a brand soar. #Inbound2018 #storytelling
— Javier Leiva (@ponhiki) September 5, 2018
And for a story to be popular, marketers need to have something at stake!
“A good journalist knows that for someone to care about a story, there has to be something at stake.” – @mdeziel on How to Think like a Journalist and Create Better Brand Stories at #INBOUND18. pic.twitter.com/pXP5EGFRJf
— Julie Poulain (@juliepoulain11) September 5, 2018
“As marketers we try to avoid tension because it’s uncomfortable, but for someone to care about a story, something has to be at stake.” Thanks to @mdeziel for a great session! #INBOUND18
— Erin Clark (@ErinClarkTweets) September 5, 2018
Here’s her advice on how to create a truly excellent brand content:
“How to think like a journalist and create better brand stories” #inbound18 pic.twitter.com/1ipy34J98L
— Ashley Mugnolo (@AshleyMugnolo) September 5, 2018
A good story for us marketing folks should be focused on TRUTH:
- Teach: Bring something new to the user
- Reputable sources: be gathered from people qualified to talk about the subject
- Unique: offer something – information, perspective, analysis – that’s not available elsewhere
- Tension: make sure there’s something at stake, something to lose
- Human Connect: Appeal to an emotion and not just the logical instincts
The rules are the same for a great storytelling! “Touch hearts and create conversations!!”
“Don’t matter if we are marketers or journalists. We just want to touch hearts and create conversations.” @mdeziel at @INBOUND #INBOUND18
— Pep Botey (@p_botey) September 5, 2018
And of course, the human connection! The story needs to be of a true person.
“Add human connection to your stories. A chart doesn’t mean a thing without a face, without a story of a true person behind. Be human.” @mdeziel at @INBOUND #INBOUND18
— Pep Botey (@p_botey) September 5, 2018
And focused on the audience needs. Always create stories that put your audience first!
Great talk from @mdeziel from @StoryFuel on using journalistic skills to tell brand stories.
Key takeaway: Focus content on what your audience needs, not what you want to give them. #INBOUND18
— Michael Ravitch (@Rav_11091) September 5, 2018
The session ended with this key takeaway. Needless to say, a very useful session for marketers to put to practice!
Attended a very engaging and useful session from @mdeziel on creating a better brand story! Worth the time at #INBOUND18 Cant wait to put it all to practice! Thanks @mdeziel for sharing! pic.twitter.com/9r8GF9wqAg
— Christina Yue (@ChristinaYue) September 5, 2018
We are also excited to bring you everything that’s on at INBOUND18 – sessions, videos, tweets and more. Follow the event from anywhere in the world with our remote coverage of INBOUND2018 .
