---
title: "INBOUND 2018: Fail to Succeed by Beth Comstock - Inbound Marketing Agency | Niswey"
description: If losing isn't an option, then neither is winning. Beth Comstock makes some really great points on how to embrace failure.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [INBOUND 2018: Fail to Succeed by Beth Comstock - Inbound Marketing Agency | Niswey](https://www.niswey.com/blog/inbound-2018-fail-to-succeed-by-beth-comstock-keynote)

 Written by [Simran Sakshi](https://www.niswey.com/blog/author/simran-sakshi) | Sep 5, 2018 10:07:34 PM

Let’s face it, losing isn’t fun. Nobody likes to spend countless hours on something that involves a 50% chance of failing. But Beth Comstock feels that it just might be the most important thing that’ll lead you to success.

But you need to get used to it. Here’s how.

Step 1. Take defeat as a challenge.  
https://twitter.com/INBOUND/status/1037331769572376576

Step 2. Don’t stop. Be passionate. Be optimistic.

> "Changes happen when you give yourself permission to imagine a better future — and then you make it happen." -Beth Comstock [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — INBOUND Event (@INBOUND) [September 5, 2018](https://twitter.com/INBOUND/status/1037331279249854464?ref_src=twsrc%5Etfw)

> Keep telling your story until you get tired of it. That’s when people start listening. – [@bethcomstock](https://twitter.com/bethcomstock?ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/TEPTjLVSTP](https://t.co/TEPTjLVSTP)
> 
> — Simmi Dhaliwal (@simmidhaliwal55) [September 5, 2018](https://twitter.com/simmidhaliwal55/status/1037335990124400640?ref_src=twsrc%5Etfw)

Step 3. Get used to taking risks. You can’t expect to win without the odds of failing too.

> .[@bethcomstock](https://twitter.com/bethcomstock?ref_src=twsrc%5Etfw), Vice Chair of [#Innovation](https://twitter.com/hashtag/Innovation?src=hash&ref_src=twsrc%5Etfw) at [@GeneralElectric](https://twitter.com/generalelectric?ref_src=twsrc%5Etfw), at [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw):
> 
> If [#failure](https://twitter.com/hashtag/failure?src=hash&ref_src=twsrc%5Etfw) isn't an option, then neither is [#success](https://twitter.com/hashtag/success?src=hash&ref_src=twsrc%5Etfw). What's a risk you will give yourself permission to take? [pic.twitter.com/TvDQ7q9xlM](https://t.co/TvDQ7q9xlM)
> 
> — Steve Kelly (@sdk002) [September 5, 2018](https://twitter.com/sdk002/status/1037337321279041538?ref_src=twsrc%5Etfw)

Step 4. Permit yourself to be great. What exactly is holding you back? You don’t have to wait for someone else to remind you of what you’re capable of.

> "Give yourself permission to go after what's holding you back." – [@bethcomstock](https://twitter.com/bethcomstock?ref_src=twsrc%5Etfw) former CMO at GE [#changemaking](https://twitter.com/hashtag/changemaking?src=hash&ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/QzhREHKQDj](https://t.co/QzhREHKQDj)
> 
> — Ashley (@aryall) [September 5, 2018](https://twitter.com/aryall/status/1037336792524115968?ref_src=twsrc%5Etfw)

> "Who are you waiting for to tell you it’s okay? Your boss? Your mother? Yoda?" -Beth Comstock [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — INBOUND Event (@INBOUND) [September 5, 2018](https://twitter.com/INBOUND/status/1037331936904179718?ref_src=twsrc%5Etfw)

Step 5. Take some kickboxing lessons!

> We love the [#kickboxing](https://twitter.com/hashtag/kickboxing?src=hash&ref_src=twsrc%5Etfw) session from [@bethcomstock](https://twitter.com/bethcomstock?ref_src=twsrc%5Etfw)’s session at [#Inbound18](https://twitter.com/hashtag/Inbound18?src=hash&ref_src=twsrc%5Etfw). So inspiring! [@Nicole_Sengers](https://twitter.com/Nicole_Sengers?ref_src=twsrc%5Etfw) [@darrenleishman](https://twitter.com/darrenleishman?ref_src=twsrc%5Etfw) [pic.twitter.com/GBHQLpwJJi](https://t.co/GBHQLpwJJi)
> 
> — Spitfire Inbound (@SpitfireInbound) [September 5, 2018](https://twitter.com/SpitfireInbound/status/1037336257330905089?ref_src=twsrc%5Etfw)

Okay, this is not a must.

Step 6. Embrace what makes you different.

> "Imagine different, do different, be different." -Beth Comstock [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — INBOUND Event (@INBOUND) [September 5, 2018](https://twitter.com/INBOUND/status/1037334417721712640?ref_src=twsrc%5Etfw)

Remember that you’ll fail. Accept it. Because once you do, you’ll see a clear path to success.

> "You will fail, but you will learn. That opens up a path for success." -Beth Comstock [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — INBOUND Event (@INBOUND) [September 5, 2018](https://twitter.com/INBOUND/status/1037335012411097088?ref_src=twsrc%5Etfw)

So that’s it, some really great advice there to make sure we aren’t afraid to fail.  
<https://www.niswey.com/inbound18/>

[Keep up with more such awesome at INBOUND2018](https://www.niswey.com/inbound18/), with our continued coverage of the event – session recaps, videos, tweets , the whole nine yards.

[View full post](https://www.niswey.com/blog/inbound-2018-fail-to-succeed-by-beth-comstock-keynote)

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