---
title: Gaetano DiNardi explains how anyone can build a high velocity lead generation machine.
description: Gaetano DiNardi explains how anyone can build a high velocity lead generation machine. It is easier than you think.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [Gaetano DiNardi explains how anyone can build a high velocity lead generation machine.](https://www.niswey.com/blog/inbound-2018-gaetano-dinardi-explains-how-anyone-can-build-a-high-velocity-lead-generation-machine)

 Written by [Simran Sakshi](https://www.niswey.com/blog/author/simran-sakshi) | Sep 7, 2018 5:04:07 PM

Gaetano DiNardi, VP marketing of Sales Hacker, thinks that anyone can hack sales.

> “This is stuff that anybody can do” @gaetano_nyc – Hacking Inbound Sales [pic.twitter.com/F1nzJASOBf](https://t.co/F1nzJASOBf)
> 
> — Brittany Hennings (@BrittanyHenni13) [September 5, 2018](https://twitter.com/BrittanyHenni13/status/1037367724169723904?ref_src=twsrc%5Etfw)

While we were a little skeptical about it, he made sure that he cleared all of our doubts.

> Inspiring presentation from [@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) on practical tactics to implement to build a ‘high velocity lead gen’ machine! [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/FpK2DZIzeE](https://t.co/FpK2DZIzeE)
> 
> — F4RUC (@F4RUC) [September 5, 2018](https://twitter.com/F4RUC/status/1037388196718493696?ref_src=twsrc%5Etfw)

It’s true that most B2B buyers don’t want to talk to you.

> 53% of [#b2b](https://twitter.com/hashtag/b2b?src=hash&ref_src=twsrc%5Etfw) buyers said they would prefer to gather information online on their own and not talk to [#sales](https://twitter.com/hashtag/sales?src=hash&ref_src=twsrc%5Etfw) [@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) [#inbound18](https://twitter.com/hashtag/inbound18?src=hash&ref_src=twsrc%5Etfw) [@HubSpot](https://twitter.com/HubSpot?ref_src=twsrc%5Etfw) [pic.twitter.com/A5blgpzwz1](https://t.co/A5blgpzwz1)
> 
> — Allen Yesilevich (@AllenYesilevich) [September 5, 2018](https://twitter.com/AllenYesilevich/status/1037368999070380032?ref_src=twsrc%5Etfw)

But there’s a solution to this. It begins by asking yourself this simple question: “Am I playing the long game, or the short game?”

> ❝You have to figure out if you're playing the long game or going hard for the leads up front.❞ – [@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — d a n n i e l l e b o o z e r ✨ (@DannielleBoozer) [September 5, 2018](https://twitter.com/DannielleBoozer/status/1037372092860260352?ref_src=twsrc%5Etfw)

> Don't sell hard on [@LinkedIn](https://twitter.com/LinkedIn?ref_src=twsrc%5Etfw). Connect and start a convo.  
> Look for ways to collaborate.  
> Play the long game.[@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) [#inbound18](https://twitter.com/hashtag/inbound18?src=hash&ref_src=twsrc%5Etfw)
> 
> — Allen Yesilevich (@AllenYesilevich) [September 5, 2018](https://twitter.com/AllenYesilevich/status/1037375609863897088?ref_src=twsrc%5Etfw)

You could either keep pushing your content out until someone listens, or you could simply improve what you already have.

> MARKETERS REJOICE: You don’t need to keep creating new content.
> 
> You need to r-e-p-u-r-p-o-s-e.[@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/4yZQ6sIG65](https://t.co/4yZQ6sIG65)
> 
> — Jillian (@MsBiz_Chicago) [September 5, 2018](https://twitter.com/MsBiz_Chicago/status/1037373203851739143?ref_src=twsrc%5Etfw)

You also need to be intentional about where each piece of content fits in the buying process.

> Day 1 at [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw). Engaging content is about quality over quantity, not to mention being intentional about where it fits in the buying process. ⁦[@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw)⁩ great session! [pic.twitter.com/VCI9IeQjG4](https://t.co/VCI9IeQjG4)
> 
> — Lauren Wood (@Lauren_HPTeam) [September 5, 2018](https://twitter.com/Lauren_HPTeam/status/1037421600704999432?ref_src=twsrc%5Etfw)

As marketers, you need to ask yourself: “How can I generate leads and then effectively engage them, too?”

> As marketers, we must ask ourselves "How can I leverage (marketing initiative) to get prospects into a conversation?" [@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw)
> 
> — d a n n i e l l e b o o z e r ✨ (@DannielleBoozer) [September 5, 2018](https://twitter.com/DannielleBoozer/status/1037370206593658881?ref_src=twsrc%5Etfw)

Gaetano suggests you start creating webinars. And he has the stats to prove that they’re the most effective when it comes to generating leads.

> Last 45 mins [@gaetano_nyc](https://twitter.com/gaetano_nyc?ref_src=twsrc%5Etfw)’s presentation alone have made [#inbound18](https://twitter.com/hashtag/inbound18?src=hash&ref_src=twsrc%5Etfw) worth the trip. Thank you! [#b2bmarketing](https://twitter.com/hashtag/b2bmarketing?src=hash&ref_src=twsrc%5Etfw) [#leadgen](https://twitter.com/hashtag/leadgen?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/q3hUGSCRnH](https://t.co/q3hUGSCRnH)
> 
> — Noreen Chandarana (@NorChandarana) [September 5, 2018](https://twitter.com/NorChandarana/status/1037377876969095168?ref_src=twsrc%5Etfw)

There you have it. A simple strategy anyone can implement to turn their business into a powerful lead generation machine!

We are excited to bring you everything that’s on at INBOUND18 – sessions, videos, tweets and more. Follow the event from anywhere in the world with our remote coverage of INBOUND2018.

[View full post](https://www.niswey.com/blog/inbound-2018-gaetano-dinardi-explains-how-anyone-can-build-a-high-velocity-lead-generation-machine)

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