---
title: Nick Salvatoriella on What It Takes to Become an Inbound Sales Ninja
description: Nick Salvatoriello demonstrates what it takes to become a true inbound sales ninja. Also discusses the resposibilities of a sales leader.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [Nick Salvatoriella on What It Takes to Become an Inbound Sales Ninja](https://www.niswey.com/blog/inbound-2018-how-to-become-an-inbound-sales-ninja-by-nick-salvatoriello)

 Written by [Simran Sakshi](https://www.niswey.com/blog/author/simran-sakshi) | Sep 7, 2018 12:24:27 AM

When was the last time you tracked and maintained your quarterly objectives and key results?

Nick Salvatoriello believes it is one of the core responsibilities of a sales leader.

> Very cool to see [@Impactbnd](https://twitter.com/Impactbnd?ref_src=twsrc%5Etfw) is using OKRs for Marketing & Sales to grow the business and accelerate their results.
> 
> Great presentation [@NickSalinbound](https://twitter.com/NickSalinbound?ref_src=twsrc%5Etfw) – thank you![#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [#OKRs](https://twitter.com/hashtag/OKRs?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/aeILVA3lJR](https://t.co/aeILVA3lJR)
> 
> — Atiim – #1 for OKRs (@AtiimHQ) [September 6, 2018](https://twitter.com/AtiimHQ/status/1037720487181336576?ref_src=twsrc%5Etfw)

You also need to make sure that all your contacts are there in the CRM. If you can’t find a contact there, then he simply doesn’t exist.

> "if it's not in the CRM it doesn't exist." –[@NickSalinbound](https://twitter.com/NickSalinbound?ref_src=twsrc%5Etfw) PREACH! [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [#mantra](https://twitter.com/hashtag/mantra?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/i9xy005VzA](https://t.co/i9xy005VzA)
> 
> — Stephanie Baiocchi (@stephbaiocchi) [September 6, 2018](https://twitter.com/stephbaiocchi/status/1037713172684316672?ref_src=twsrc%5Etfw)

But that’s just the tip of the iceberg.

A sales leader needs to be bold and selfless, too.  

> "Get on camera! When you say it out loud you say it with feeling." [@NickSalinbound](https://twitter.com/NickSalinbound?ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/4CwTdxELfx](https://t.co/4CwTdxELfx)
> 
> — Stephanie Baiocchi (@stephbaiocchi) [September 6, 2018](https://twitter.com/stephbaiocchi/status/1037718701599059968?ref_src=twsrc%5Etfw)

Even if that means engaging with someone who doesn’t fit your ideal customer persona.

> If someone wants to talk with you but they're not a good fit – make sure you still leave them feeling good and helped. [@NickSalinbound](https://twitter.com/NickSalinbound?ref_src=twsrc%5Etfw) [#ninjamoves](https://twitter.com/hashtag/ninjamoves?src=hash&ref_src=twsrc%5Etfw) [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/rEblGrTeMb](https://t.co/rEblGrTeMb)
> 
> — Stephanie Baiocchi (@stephbaiocchi) [September 6, 2018](https://twitter.com/stephbaiocchi/status/1037714743811887107?ref_src=twsrc%5Etfw)

Afterall, the better you get at your job, the more responsible you need to be.

> "with great success comes greater responsibility – that's your reward for doing so well!" [@NickSalinbound](https://twitter.com/NickSalinbound?ref_src=twsrc%5Etfw) ahhaa yep! ? [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/oTJ3IK2jmO](https://t.co/oTJ3IK2jmO)
> 
> — Stephanie Baiocchi (@stephbaiocchi) [September 6, 2018](https://twitter.com/stephbaiocchi/status/1037717194875056135?ref_src=twsrc%5Etfw)

Our key takeaways?

Be bold. Be expressive. But mostly, be humble enough to be customer-oriented. That is how you’ll become a true Inbound Sales Ninja!

We are excited to bring you everything that’s on at INBOUND18 – sessions, videos, tweets and more. Follow the event from anywhere in the world with our remote coverage of INBOUND2018.

[View full post](https://www.niswey.com/blog/inbound-2018-how-to-become-an-inbound-sales-ninja-by-nick-salvatoriello)

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