The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

digital audit startup

Niswey’s Digital Audit Stories #1: An Online Product Idea Doesn’t Go Far Without Online Marketing

The best place to start with digital marketing is, of course, the digital audit. Audits help you discover the path you have walked, the mistakes you
goal-setting importance

Is Goal-Setting Really Important?

Before we start, I have a question for you. Do you think we have to save planet Earth? I just finished reading Sir Ken Robinson’s book called
client-meeting

A Typical Niswey-Client Meeting

Venue: The clients’ conference room. Attendees: Client team: CEO, Tech Architect, UX Lead, Sales Manager. Niswey: Strategy lead, Content Strategist
five-years

A High Five for Niswey’s Five Years!

“It’s been 5 years, where’s your blog post?,” asked Rajat. If you know Rajat, he won’t take No for an answer and lo, here’s my post on my five years
email-marketing-best-practices

Email Marketing: Why and How to Get it Right?

There are two types of people: those, who believe in the power of Email Marketing. And those who don’t. This post is for both the types, outlining
first 65 days joining niswey

My First 65 Days at Niswey

A Journey That’s Just Begun In life, the climax really doesn’t count. What actually matters is the journey that leads to that climax. Three years
year-with-knowizards

Making Magic at Memphis

My 365 Days with Knowizards
account based marketing/abm success sales marketing teams

ABM Success: Aligning Sales and Marketing Teams

Account based marketing (ABM) is now accessible to mid-size B2B companies. That is indeed great news, as it gives these companies the right tools to
a-year-at-niswey

A Year After the Mundane

“Toto, I have a feeling we’re not in Kansas anymore.” Yeah, the quote doesn’t make any sense, unless you’ve read the works of L. Frank Baum. And even