When you are using the HubSpot+WhatsApp integration to connect with your contacts, one of the most important things to focus on is - WhatsApp web business reporting. And this feature is now live, and accessible to only the Professional Plan users of our WhatsApp HubSpot integration.
Now before we proceed further, I have 3 questions for you.
If you answered Yes to all the above questions, this blog is for you.
If not, I’d suggest you start with this article on why it’s time for your company to become data-driven!
Reporting in any aspect of your business is important to keep track of your data, measure your performance, and analyze what can be improved.
As a user of our HubSpot+WhatsApp solution, you can do the same by utilizing the WhatsApp reporting dashboard. It displays important data points from your WhatsApp conversations which can give you a fair sense of your communication effectiveness, detect early issues of inefficiency, and analyze what can be done to avoid them.
In a nutshell, it enables you to make data-driven decisions that improve your sales or customer support efficiency. And thus drives your business towards success.
Here’s a short demo.
That pretty much sums up the basics of the reporting dashboard. But in the subsequent paragraphs, we would be delving deeper into each of these features, and how to utilize them better. We would also be sharing tips and use case videos to avoid the errors you spot in your WhatsApp communication. So read along!
Here’s how.
This is a report of the average number of messages sent at different hours of the day, for a specified period of time. By looking at this, you can get an insight into when your sales reps are the most active on WhatsApp.
According to the above graph, the most active time is 1 PM.
(Please note that currently all time on the dashboard is reported in UTC +5:30. But our team is working on making this possible to view in your local time zones.)
This is a report of the average number of messages received at different hours of the day, for a specified period of time. By looking at this, you can get an insight into when are your sales reps getting the most number of inquiries on WhatsApp.
According to the above graph, the most active time is 12 PM.
So while most of your prospects are reaching out to you at 12 PM, your reps are responding to most of them at 1 PM. This leaves a 1-hour gap in your response time. In some cases, it could be even higher.
In a world where after just five minutes, the odds of qualifying a new lead decreases by 10x, responding after an hour can highly reduce your chances of conversion. And if you are looking to shorten your sales cycles as the Anahuac Mayab University did, we suggest it's time for a change!
So here’s what you can do to ensure faster response times on WhatsApp using HubSpot:
Here’s our video tutorial on how to get notified if a new lead with high buying intent has reached out.
This graph depicts the number of messages sent, delivered, viewed, and replies received for any specific time period. Here are some insights you can draw from it.
In case your replies received are lower in comparison to the messages sent, you may want to push for your sales teams to follow up. Here’s how to set automated reminders to follow-up on prospects before the leads turn cold.
This graph shows the comparative data of the currently selected period Vs the previous period. For example, if you are viewing data of the current month, the 'previous timeline' showcases the data of the last month.
By looking at this, you can gain an idea of any lags such as decreasing sent rate or response rate. You can also look at the sent vs replied ratio of the current and previous timeline, and analyze if the ratio has increased. This would then denote an increasing number of sales opportunities on WhatsApp.
This report shows the message sent vs received comparison per day basis, thus giving an insight into which are the most engaging days for WhatsApp conversations.
So those were the features or data points from the WhatsApp reporting dashboard. I hope that gives you an insight into how to utilize this data to grow your business, as well as minimize any errors in your WhatsApp conversations!
If you are a new visitor or user of HubSpot WhatsApp integration, you may also want to check out our blog on the HubSpot+WhatsApp features. Or book a demo with us to learn more about the HubSpot+WhatsApp integration.