Why Marketing Hub Is the Next Step for Your Admissions Journey

You’ve already invested in Sales Hub to manage counselor interactions, track follow-ups, and close enrollments more effectively. But what about everything that happens before a student even speaks to a counselor?

That’s where Marketing Hub comes in.

From the first enquiry on your website to alumni outreach years after graduation, Marketing Hub helps you take ownership of the entire admissions journey—automated, personalized, and insight-driven.

And in that journey, WhatsApp plays a crucial role. It’s not just another messaging channel—it’s where students and parents are most responsive. With Vira, you can make WhatsApp a seamless part of your admissions process. From enquiry follow-ups and application nudges to event reminders and personalized messages, WhatsApp is fully integrated into your workflows—right alongside email.

With campaign analytics, smart segmentation, and real-time engagement across both WhatsApp and email, Marketing Hub empowers your admissions team to reduce chaos, avoid missed leads, and build meaningful connections with prospective students.

And the best part? It integrates effortlessly with the tools you already use—whether it’s your SIS system like Veracross or MasterSoft, your alumni database, or your existing sales processes.