Why Intent ?
It’s the secret sauce of success.
Intent indicates volition…
…the power of choosing. It smells of will.
A CEO of a company wanted ROI, the CMO wanted to kickstart inbound marketing, the VP of sales wanted to arrive at a good CAC, the marketing manager wanted social media awesomeness. Broadly everyone wanted to go in the same direction, but there wasn’t a single sharp path to take. So they ended up meandering, having conflicts, going down unnecessary rabbit holes, and delaying actions good for business sustainability. And a year later, had to shut down the business.
Have more honest conversations within the team. Call us for some tea so we can have a freewheeling chat about intent and goals. Or about intuition and synchronicity, if that rings a bell.