K-12 Tech Insights

Why this podcast?

This isn’t just another education podcast.
It’s a private room—just for K12 marketing leaders—where the real conversations happen.

You’ll hear from peers tackling the same challenges: adopting new tech, creating unforgettable family experiences, optimizing for enrollments, and preparing for the future of K12 marketing. No fluff. Just bold ideas, proven playbooks, and honest dialogue.

It’s invite-only, because the right voices make the best conversations.
And you're one of them.

🎧 Dropping August 2025.

Suma leads Niswey, a leading HubSpot partner in India. Niswey builds apps for the HubSpot ecosystem that help customers manage their conversations on WhatsApp, Telegram and Instagram in a centralized way.

Adarsh Noronha, Country Director – India & SAARC at HubSpot, brings deep expertise in AI-powered customer experience and CRM, helping brands break silos and drive smarter marketing.

Episode 1: Scaling a Global K-12 Network of Schools

Panelists:

• Ayush Kalani, Associate Director - Student Acquisition (Global Head), Global Schools Group, Singapore
• Adarsh Noronha, HubSpot Country Director, India & SAARC
• Suma EP, Co-founder, Niswey

In this inaugural episode, Adarsh and Suma caught up with Ayush who was in India at the time. The conversation that ensued was insightful and energizing.

In the episode, Ayush talks about the Global Schools Group and his role. He talks about how to think about K-12 global trends, tech adoption, must-haves for success in tech adoption in schools, and his approach to AI.

👉 Watch/listen here

Episode 2: K-12 Admissions: The 3 C’s Playbook

Panelists:

• Abhishek Mishra, Head of Admissions, Vidyashilp Education Group
• Adarsh Noronha, HubSpot Country Director, India & SAARC
• Suma E P, Co-founder, Niswey
  
  

Abhishek talks about his framework to nail K-12 admissions: Clarity, Consistency, Connection. He talks about how post-COVID parent behavior has changed, why speed + human connection matter as much as tech, and how to choose and scale a CRM that your teams actually use.

👉 Watch/listen here

Episode 3: AI, Data & Storytelling: The Future of Education Marketing

Panelists:

• Hariharan Vijai Kumar, Regional Head of Marketing - India, International Schools Partnership
• Adarsh Noronha, HubSpot Country Director, India & SAARC
• Suma E P, Co-founder, Niswey
  
  

Hariharan shares his journey from aspiring cricketer to leading marketing for one of the world’s largest international school networks. He discusses how AI, data, and authentic storytelling are redefining how schools engage with parents. From embracing CRM intelligence for lead scoring and personalization to using QR codes and digital kiosks for immersive campus tours, he offers a front-row view into how education marketing is evolving.

He also breaks down the three biggest shifts in the K-12 landscape—data-driven decision-making, personalized communication, and authenticity over polish—and why balancing technology with the human element will define the next decade of education marketing.

👉 Watch/listen here

Join the K-12 Marketers Community

Newsletter and WhatsApp group: If you would like to receive our monthly newsletter for K-12 marketers, and if you want to be part of the WhatsApp group, drop your details here

Events:The K-12 Marketing Leadership Forum is an exclusive, invite-only gathering where education marketing leaders meet face-to-face to explore bold ideas, share challenges, and shape the future of K-12 engagement together. Find out more.