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How to track UTM parameters from your website Vira WhatsApp widget in HubSpot

Capture UTM parameters from your visitor's page URL and save them to HubSpot contact properties automatically when they start a WhatsApp chat through the Vira website widget.

Follow the below step to setup in your WhatsApp Widget :

  1. Open your Vira Dashboard, go to Widgets, and create a new widget or edit an existing one.
  2. Scroll down to UTM / URL Parameter Tracking and toggle it on.
  3. Enter the URL parameter you want to track, such as utm_source, and select the corresponding HubSpot property where you want to save the value, such as UTM Source.Click + Add Row to add and map additional UTM parameters.
  4. Click Save Widget, then add the widget code to your website.

View UTM Properties in HubSpot:

  1. Open your Vira Dashboard, go to Chat, and click the HubSpot icon.
  2. Go to Actions > View all properties and search for UTM.
  3. You’ll see the mapped UTM properties and their captured values. For example, UTM Source = Website.