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Click-to-WhatsApp Ads (CTWA) New feature is live now in Vira.

You can now identify and track contacts that were created through Click-to-WhatsApp Ads (CTWA). By adding CTWA-related fields to your custom report, you can see the campaign ID and source platform (Facebook or Instagram) associated with each contact.

How it works

  1. Someone sees your Click -to-WhatsApp ad on Facebook or Instagram and send you a message on WhatsApp.
  2. Vira automatically tags that conversation with Source: CTWA on the contact timeline

To Identify which contacts were created from a specific ad campaign you can create report in HubSpot:-

  • Go to Data Management.
  • Click Event Management.
  • Select App Events.
  • In the App search bar, search for Vira.
  • Locate the Message Received event.
  • Click Actions next to the event.
  • Select Custom Report Builder.
  • Click Edit on the report you want to update.
  • Open the Contacts section.
  • Add the following fields to your report:
  • Campaign Ad ID
  • Campaign Source
  • Campaign Source Platform

  • Click Apply >Save the report.

 

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