Martech CXO Dialogues

In-depth insights | Actionable strategies | Proven learnings
The podcast where you sit down with Indian CXOs driving massive growth with martech.

Episode #5

B2B Sales: The Unchanging Fundamentals & Getting Them Right

Fundamentals of closing B2B deals - Sanjay MotwaniPanelists:

  • Sanjay Motwani, Vice President - APAC, Legrand Data Centre Solutions
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Suma EP, Co-founder, Niswey

Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building relationships, and boosting closure rates, amidst evolving technologies. A must-listen for sales professionals eager to refine their strategy and excel in any selling environment.


Episode #4

Engaging Millions with Martech: Deploying Martech for Scale

Martech CXO Dialogues S1E4Panelists:

  • Darshana Shah, Chief Marketing Officer, Aditya Birla Capital
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Suma EP, Co-founder, Niswey

What does it take to hyper-personalise the customer experience for an audience that runs into millions? Darshana puts a spotlight on how technology solutions help drive customer engagement at scale. Join the episode to know how leaders can evaluate and deploy the right martech solutions to deliver on changing customer expectations and ROI committments.


Episode #3

From First Click to Lasting Loyalty: Powered by Martech

S1E3 - Martech CXO DialoguesPanelists:

  • Seema Arora, Head of Marketing and Brand, Resmed
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Abhinav Sahai, Co-founder, Niswey

What happens when you leverage martech just right? From awareness to purchase and post-purchase delight - what happens when martech tools and data inform every single brand touchpoint? You become one of the few businesses that successfully creates an entirely new consumer category in India, and then leads that category by a wide margin. Seema shares the “how” of it all in this transformative episode.


Episode #2

How can CXOs maximize the ROI of their martech investment

S1E2 - Post launch LPPanelists:

  • Anwesha Dutta, Head of Marketing, ESR
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Abhinav Sahai, Co-founder, Niswey

Discover how Anwesha successfully introduced martech in a B2B industry reliant on third-party partners for leads and long sales cycles. Gain practical insights from ESR's journey with HubSpot, including effective strategies for evaluating martech platforms, driving team adoption, and achieving tangible benefits. Tune in for an enlightening discussion on optimizing martech!


Episode #1

CMO Secrets: How to Securing Winning Budgets in 2024

Matech CXO Dialogues S1E1 - CMO Secrets to Winning Budgets

Panelists:

  • Prof. Subin Sudhir, Associate Professor and Chair, Executive Education Programmes at Indian Institute of Management, Indore
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Suma EP, Co-founder, Niswey

Are marketing budgets really shrinking? How can CMOs identify which channels to spend on? What is trans-media storytelling and why should CMOs invest in it? Finally, how much to invest in AI, and how to still stand out in a sea of AI-generated marketing. All of this and more await you in this  50-minute episode that's packed with valuable insights.

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