Your Fellow HubSpotters Already Recommend Vira
Built by accredited HubSpot experts, exclusively for the HubSpot ecosystem — making WhatsApp as native to HubSpot as email.
Built by accredited HubSpot experts, exclusively for the HubSpot ecosystem — making WhatsApp as native to HubSpot as email.
Vira extends HubSpot's native capabilities to WhatsApp — across conversations, workflows, and CRM data.
Not all WhatsApp integrations are built the same.
Here's what actually differs.
| Features | Vira | HubSpot's WhatsApp |
|---|---|---|
| HubSpot Integration Depth | ✅ Yes Messaging Data Sync + Integrated HubSpot Features (supports HubSpot Segments, Forms, Workflows, Reports, Properties) |
Not Applicable |
| Connects WhatsApp Phone App with HubSpot | ✅ Yes Works with all Hubs and Plans |
⚠️ In Beta Requires Marketing Hub Pro+ or Service Hub Pro+ |
| Dedicated WhatsApp Chats Dashboard | ✅ Yes Accessible from within HubSpot without any additional login |
❌ |
| WhatsApp Flows | ✅ Yes Fully Integrated with HubSpot Contact Properties |
❌ |
| WhatsApp Widget | ✅ Yes Integrated with HubSpot Forms |
⚠️ Not Integrated with HubSpot Forms |
| WhatsApp Template Management | ✅ Yes Create, Personalize, and Send without logging into Meta |
⚠️ Available in Beta. Creation can only be done inside Meta. |
| Create new contacts from incoming WhatsApp messages | ✅ Yes | ❌ |
| Reporting on WhatsApp's Revenue Impact | ✅ Yes | ❌ |
| Available within HubSpot Inbox/Helpdesk | ✅ Yes | ✅ Yes |
| CTWA Ads Tracking within HubSpot | ✅ Yes | ❌ |
| Compatible HubSpot Plans | All HubSpot Plans (including Free & Starter) across all Hubs | Marketing Hub Pro+ or Service Hub Pro+ |
| HubSpot Marketplace Rating | 4.8 ⭐ | 2.2 ⭐ |
See exactly how much you save with Vira
See how HubSpot teams across 30+ countries use Vira to close more deals on WhatsApp.
"The same month we started, we saw changes right away. Our conversion rate went from 8% to almost 20% — and my sales reps are the most grateful people for that."
Fabricio Barrazueta, Head of Sales & Marketing, Anáhuac Mayab University
"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."
Dylan Muman
Head of Marketing, Free Courses UK
"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."
Stanley Napeñas
Information Communication Technology Specialist, Arras Group
"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."
Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras
"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."
Prabhakar R Nadar
Account Manager, VS Dent
"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."
Usha Rani
Marketing Manager, Global Schools Group
"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."
Sujesh Sudhakaran
Campaign Manager, Tiju's Academy