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Based on your answers, here’s the right WhatsApp integration for you!

Send Automated WhatsApp Messages
From Within HubSpot

Use Cases



Send reminders for bills and other pending payments

Automated Messages

Automated Messages

Automate WhatsApp messages based on email activity or other triggers

Quick Support

Quick Support

Automatically create support tickets on HubSpot



Send instant automated WhatsApp replies in response to form submissions



Automate messages sharing links to payment options, based on purchase triggers



Send quick order confirmation/payment receipt messages on WhatsApp

Plans & Pricing

Simple Plan


per month, per phone number

  • Connect upto 5 users - ($20 per additional user beyond the first five)

  • Works with the Official WhatsApp Business API only

  • Send templated messages to a HubSpot list

  • Send automated status updates

  • Ability to use all HubSpot Properties as tokens

  • Use WhatsApp Messages in HubSpot Workflows as Triggers

  • Use WhatsApp Messages in HubSpot Workflows as Actions

  • Capture message history (incoming and outgoing)

  • See interactions on HubSpot Contact Timeline

  • Live WhatsApp chat with all contacts, on a single screen


Some of Our Clients

Health Coursal
Sillicon valley
Times Internet
The colective

We Don't Do


Bulk WhatsApp Messages


WhatsApp Marketing


WhatsApp Spamming

Our Happily Ever Afters...

Our clients believe in us. And here’s why you should too.


HubSpot+WhatsApp Integration has simplified our processes, enabling us to reply to HubSpot leads instantly via WhatsApp. As a result, our sales cycle has shortened by miles. (It’s January) And we have already achieved our 2020 goals! We are working on our goals for the next year!

Fabricio Barrazueta
Head Of Marketing, Anahuac Mayab University

Nadya Annisa

Perfect solutions and great customer service. HubSpot+Whatsapp integration is very helpful. We can track the conversation that our agents have with a client. We also track the approaching rate of our agents with the clients, thanks to Niswey. Even we still experience the issues sometimes, the great thing is their customer service is very very great. They are very helpful and give fast responses. Great service!

Nadya Annisa
Marketing Automation Lead, KoinWorks

Gaurav Mishra

Very happy with the integration, highly recommend it. All our sales conversations happen on WhatsApp. Till it was on email, I had complete visibility of what was happening, but once the conversation moved to WhatsApp, I lost all visibility. As a sales head, that’s very important for me and the organisation. Hence I was looking for a solution, and HubSpot+WhatsApp Integration aptly solved my use case.

Gaurav Mishra
Business Head, Srijan Technologies

Kristeen Romero-1

Great value and customer service. WhatsApp is frequently used by our marketing and sales teams to communicate with prospects and clients. But we previously had no way to keep track of what conversations have happened. This integration allows us to have records of these communications that's accessible to relevant members of our team.

Kristeen Romero
Data Analyst, Oxygen

Mohammed Ashfaque U. (2)

The customer support I received from Ankush & Dhiraj was amazing. They were very patient and made sure my issue was fully resolved before the call had ended. They also at the same time helped my colleague who was facing the same issue.

Mohammed Ashfaque U.
Account Executive, Plentific

Need More Info? Book a Demo


We use HubSpot. We need to automate the process of sending messages to our customers on WhatsApp. How can we do this?

You can do this using the WhatsApp Business API from Twilio or any other API provider. If you have this API with you, you can use our HubSpot-WhatsApp integration to send automated messages to HubSpot contact lists on their WhatsApp numbers.

What does one need to send automated messages from HubSpot to WhatsApp contact numbers?

  1. WhatsApp Business API (From Twilio or any other provider)
  2. HubSpot-WhatsApp integration
  3. HubSpot Sales/Marketing/Service Professional (or above) versions, if you want to use the workflows feature to send automated messages

What if I have a WhatsApp Business API account?

HubSpot+WhatsApp Integration can be done with a WhatsApp Business API account.

To integrate your WhatsApp Business account with HubSpot, there is a one-time onboarding cost, depending on your WhatsApp Business API provider, in addition to the monthly subscription of HubSpot+WhatsApp Integration.

Are there any additional features and benefits of integrating HubSpot with WhatsApp Business API?

Yes. by integrating your HubSpot portal with a WhatsApp Business API account, you can avail the following additional features and benefits:

  • Every new WhatsApp-enabled number is initialized at Tier 1. WhatsApp monitors message volume as well as quality, and will automatically move customers between tiers based on the total number of unique recipients across the past 7 days.
Tier 1 Limited to 1,000 unique message recipients per day
Tier 2 Limited to 10,000 unique message recipients per day
Tier 3 Limited to 100,000 unique message recipients per day
  • Scope for increasing the per day messaging limit on the basis of usage and quality rating by WhatsApp
  • You can send automated messages using approved templates 
  • You can create chatbots for providing customer support service
  • WhatsApp Business API account integrated with HubSpot allows you to use HubSpot workflows to send WhatsApp messages in addition to using them as triggers

Do I have to pay additional charges for messages with a WhatsApp Business API account?

Yes. With WhatsApp Business API, there is a per message cost, which you need to pay directly to WhatsApp/Facebook. You can view that pricing here.

We don't have the WhatsApp API. What should we do?

We can help you in getting the API. Please fill this form, we will reach out to you with the next steps.

Can I send any type of messages using this API?

There are restrictions on the type of messages you can send. To ensure that there is no misuse, such as bulk messaging or spamming, WhatsApp requires you to get your message templates approved before you are permitted to send them to your contact lists.

There are two types of messages you can send: template-based and non-template based. The template based messages are to be submitted to WhatsApp for approval. Once they are approved, you can use them to send messages over and over again. 

If your contacts reply to your template based message, you have a 24-hour window in which you can send a non-template message, such as a reply to a query your customer might have asked. If you miss replying within 24 hours of receiving the message from your contact, you have to use a template based message to continue the conversation with the contact.

How are template based messages approved?

Each message template has to be first submitted to WhatsApp for approval. If you have the API, you can do this yourself. If you don’t, we can handle the submission and approvals for you. Each message template approval takes 1-2 business days.

What if I send a message without getting approval from WhatsApp?

The message will not get delivered to your contacts.

Can I personalize the messages?

Yes, you can. You can add various HubSpot Properties to your text message that exist in HubSpot. For example, you can add names, dates and other properties to your message.

Can I send images and videos in these messages?

Currently, you can only send text messages with website links. The links could be to audio or video files. You cannot upload and send images or videos.

Can I set up workflows in HubSpot to send messages to WhatsApp numbers?

Yes, you can. You can trigger workflows to send messages to your contact lists in HubSpot using various properties.

To use this feature, you need to have the HubSpot Marketing, Sales or Service Professional versions.

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