---
title: Daniel Pink's INBOUND15 Keynote - HubSpot Agency
description: Daniel Pink talks about the shifts in sales happening, from the change in info asymmetry to the new ABCs and the new successful sales personality type.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [Daniel Pink's INBOUND15 Keynote - HubSpot Agency](https://www.niswey.com/blog/daniel-pinks-inbound15-keynote)

 Written by [Suma EP](https://www.niswey.com/blog/author/suma-ep) | Sep 12, 2015 1:24:26 AM

Daniel Pink’s was the final keynote at INBOUND15. Many were sorry that they missed his talk as they had flights to catch. While many waited eagerly for it, calling it #bestforlast!

> Waiting for [@DanielPink](https://twitter.com/DanielPink) — [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/PZBkyNfrPt](http://t.co/PZBkyNfrPt)
> 
> — Michele Vincent (@MicheleCVincent) [September 11, 2015](https://twitter.com/MicheleCVincent/status/642402430530027520)

 As Paul Simon’s music played at the venue, and people posted pics, you could feel the excitement all the way across the globe here in Delhi.

> Less than a minute til [@DanielPink](https://twitter.com/DanielPink)! [pic.twitter.com/ifPBXNfKUA](http://t.co/ifPBXNfKUA) — Gillian Fournier (@GillianFournier) [September 11, 2015](https://twitter.com/GillianFournier/status/642406878560055296)

And then it began.

We sell all the time, Daniel Pink said.

> Whether you have sales on your business card or not, we are all selling something. – [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash)
> 
> — Gabbi Hall (@Hall_Gabbi) [September 11, 2015](https://twitter.com/Hall_Gabbi/status/642408631871369216)

   What are the words you think of, when you say Sales?

> .[@DanielPink](https://twitter.com/DanielPink) “First word that comes to mind when you think of sales or selling?” [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/seVOyf0n4q](http://t.co/seVOyf0n4q) — Alex Plaxen (@aplaxen) [September 11, 2015](https://twitter.com/aplaxen/status/642409130498592768)

  But this word cloud describes what it feels to be a buyer in a world of information assymetry.

> What it feels like to be a buyer in a world of information asymmetry [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/gpboQNX5hE](http://t.co/gpboQNX5hE)
> 
> — Holly Yalove (@HollyYalove) [September 11, 2015](https://twitter.com/HollyYalove/status/642410360004288512)

   That’s changing. “It is a very different world,” said Pink.

> Buyers HAVE to beware if there is info asymmetry with seller knowing more than buyer. Not anymore. [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) — Lazy Julie (@LazyJulie) [September 11, 2015](https://twitter.com/LazyJulie/status/642410689114587137)

   
Now the seller has to beware. And this has fundamentally different rules from the ‘buyer beware’ scenario. The Always Be Closing paradigm has moved to Attunement, Buoyancy and Clarity.

> .[@danielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) The effective magic of the seller beware has three core principles.
> 
> — Kyle Benoit (@kylebenoit) [September 11, 2015](https://twitter.com/kylebenoit/status/642412805585530880)

> .[@DanielPink](https://twitter.com/DanielPink) “Always Be Closing ~> New ABCs of selling” [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/Sz6P1WHVv4](http://t.co/Sz6P1WHVv4)
> 
> — Alex Plaxen (@aplaxen) [September 11, 2015](https://twitter.com/aplaxen/status/642412969092120577)

Attunement is about being empathetic. Buoyancy is about being able to stay afloat even after facing an ocean of rejection. Clarity is about curating information and being able to separate signal from noise.

And now the role of sales is changing. And so is the personality type needed for sales. And you don’t need to change your personality to succeed at sales: become more of yourself, become more of an expert! From giving yourself a pep talk before your big pitch, have an interrogative talk. Can you do this? If so, how? Be like Bob the Builder! 🙂

> Your role as a salesperson is not problem solving; it’s problem finding. – [@danielpink](https://twitter.com/DanielPink). [#sales](https://twitter.com/hashtag/sales?src=hash) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/eUaXLv2qgc](http://t.co/eUaXLv2qgc)  
> — Kelvin (KC) Claveria (@kcclaveria) [September 11, 2015](https://twitter.com/kcclaveria/status/642415004902363136)

> Research. Extroverts go into, advance, get promoted faster in sales. Ambivert crushed extrovert and extrovert. [@DanielPink](https://twitter.com/DanielPink)[#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) — Kaley Perkins (@kaley_perkins) [September 11, 2015](https://twitter.com/kaley_perkins/status/642415662539874304)

> [@icarolemahoney](https://twitter.com/icarolemahoney): The rise of the ambivert in sales. [#lovescience](https://twitter.com/hashtag/lovescience?src=hash)! [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [@DanielPink](https://twitter.com/DanielPink) [pic.twitter.com/grA31dkcp4](http://t.co/grA31dkcp4)  
> — Carole Mahoney (@icarolemahoney) [September 11, 2015](https://twitter.com/icarolemahoney/status/642416219681914880)

> ‘Ambiverts’ can play both sides and blow doors in sales performance. Show up + listen = success. [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) — Kaley Perkins (@kaley_perkins) [September 11, 2015](https://twitter.com/kaley_perkins/status/642416349466230784)

> Interrogative self talk instead of pep talk for success. “Can I do this? How?” Questions elicit active response. [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash)  
> — Kaley Perkins (@kaley_perkins) [September 11, 2015](https://twitter.com/kaley_perkins/status/642417389221605377)

 Too much weight is given to customer disposition, and not enough to context.

Make it easy for people.

> “Give people an off-ramp.” – [@DanielPink](https://twitter.com/DanielPink) Make things EASY for customers. Make it easy to act. [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) — Gabbi Hall (@Hall_Gabbi) [September 11, 2015](https://twitter.com/Hall_Gabbi/status/642419254164328449)

 The purpose of the pitch is not to sell, but to invite people into a conversation.

> “The purpose of a pitch is not to sell. It’s to invite someone into a conversation.” – [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [#selling](https://twitter.com/hashtag/selling?src=hash) [#sales](https://twitter.com/hashtag/sales?src=hash)  
> — S. Annum Munir (@annummunir) [September 11, 2015](https://twitter.com/annummunir/status/642419829404778496)

   And he showed the perfect pitch by giving a template, and showed Pixar’s pitch for Finding Nemo!

> The perfect pitch. – [@DanielPink](https://twitter.com/DanielPink) [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [pic.twitter.com/KNTHWJxL2v](http://t.co/KNTHWJxL2v) — Bob Ruffolo (@BobRuffolo) [September 11, 2015](https://twitter.com/BobRuffolo/status/642419884371124224)

> Who knew you could model a pitch after Finding Nemo? [#pixarpitch](https://twitter.com/hashtag/pixarpitch?src=hash) #INBOUND15 [@DanielPink](https://twitter.com/DanielPink) [pic.twitter.com/v2v8FD5etc](http://t.co/v2v8FD5etc)  
> — Kaitlyn Kirkaldy (@KaitlynKirkaldy) [September 11, 2015](https://twitter.com/KaitlynKirkaldy/status/642420194837680132)

> The End. [#INBOUND15](https://twitter.com/hashtag/INBOUND15?src=hash) [#offtochangeworld](https://twitter.com/hashtag/offtochangeworld?src=hash) [#amen](https://twitter.com/hashtag/amen?src=hash) [@danielpink](https://twitter.com/DanielPink) [@inbound](https://twitter.com/INBOUND) [pic.twitter.com/iqgzrjVJ14](http://t.co/iqgzrjVJ14) — Anita Nielsen (@ANielsenLDK) [September 11, 2015](https://twitter.com/ANielsenLDK/status/642421167433891840)

And that brought us to the end of a fabulous INBOUND15! Here are some other sessions we curated.

[View full post](https://www.niswey.com/blog/daniel-pinks-inbound15-keynote)

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