The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.


Suma EP


Future of Marketing Technology: A Story of a Marketing Campaign in 2030

It’s that time of the year when crystal balls are made to work overtime. And I went looking for some of the cool visions emerging out of the fog.
b2b account based marketing

Starting with B2B Account based Marketing? What’s your Positioning?

Here’s a lead we received last week for B2B account based marketing services. It was from an IT services company with nearly 400 employees, providing

What You Can Learn from Early Stage Account-based Marketing Programs

If you are starting on account based marketing programs, Demandbase has some lessons for you in its 2020 ABM Market Research Study: What separates

Is the Martech Stacked in Your Favour?

Earlier this year, like every year since 2011, Scott Brinker of published his annual martech supergraphic. The 2020 supergraphic maps
account based marketing approach

When is Account Based Marketing Not the Right Approach for You?

Every few days I find myself answering questions around Account Based Marketing from senior marketers or CEOs who find us via search or agency rating

3 Stats That Will Make You Reimagine Your B2B Brand Awareness Campaign

By now you’ve already heard us talk and write about the 46:54 ratio. As a quick memory jog, as per Institute of Practitioners of Advertising, this

What IT Decision-makers Want: 2020 Marketing Plan for IT Marketers

Eighty-six percent of IT decision-makers (ITDMs) say it is highly challenging for them to find quality content, says a survey report of IDG. This

Account Based Marketing in HubSpot: New Features in Marketing Hub Enterprise

Back in 2016, Niswey took its first steps with Account Based Marketing when one of our key clients shifted their focus from mid-size companies to
abm readiness

Assessing Your ABM Readiness: Are You a Match?

How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kick start account based marketing?