HubSpot WhatsApp Integration - Simple Setup, Powerful Features

Capture leads | Log conversations | Automate processes

Identify the right integration for your business

You’re here, which means you are ready to integrate WhatsApp with HubSpot. Now all that remains is thinking about how exactly are you using WhatsApp for your business, and which is the right HubSpot WhatsApp integration product for you. 

HubSpot + WhatsApp Integration


Vira - WhatsApp Automation

Optimize your WhatsApp sales engine, increase productivity for your sales team, and close more deals, faster HubSpot + WhatsApp-Jul-27-2023-08-55-12-8073-AM (1) (1)

Best-suited for: Businesses managing sales on WhatsApp, with one unique phone number for each sales rep

Send WhatsApp messages from: WhatsApp Business Mobile App, WhatsApp Web, HubSpot portal, Tool dashboard

Feature highlights:

  • Send 1:1 WhatsApp messages from within HubSpot
  • Log all WhatsApp sales chats in HubSpot, with real-time sync, even when logged out of HubSpot
  • Capture every new WhatsApp lead in HubSpot, automatically
  • Create and send templated messages (no need for WhatsApp approval) for faster response times
  • View conversations, and messaging performance for individual sales reps in the app dashboard


  • Starter Plan: US$ 69/user/month
  • Pro Plan: US$ 99/user/month

Explore HubSpot + WhatsApp


Does your sales team work on WhatsApp Web? Connect it with HubSpot and ensure all conversations are logged, and tasks automated in HubSpot. WhatsWey

Best-suited for: Businesses managing sales/service on WhatsApp, with each phone number being shared by up to 4 reps.

Send WhatsApp messages from: WhatsApp Web

Feature highlights:

  • Log all WhatsApp sales chats in HubSpot, when HubSpot and WhatsApp Web are logged in the same browser
  • Capture every new WhatsApp lead in HubSpot, automatically
  • Create and send templated messages (no need for WhatsApp approval) for faster response times
  • View and edit contact’s HubSpot properties from within WhatsApp Web


  • Starter Plan: US$ 9/month
  • Standard Plan: US$ 29/month
  • Pro Plan: US$ 49/month

Explore WhatsWey

Get ready to reach out to your HubSpot contacts quickly and effectively, with WhatsApp marketing campaigns that convert. And demonstrate ROI with an in-depth analytics dashboard!

Vira - WhatsApp Automation (2) 2

Best-suited for: Businesses leveraging WhatsApp for bulk messaging campaigns, and automating WhatsApp messsaging

Send WhatsApp messages from: HubSpot Lists and Workflows, Tool dashboard

Feature highlights:

  • Direct integration between your Meta WhatsApp Business Account and HubSpot, no third-party service providers required
  • Send bulk WhatsApp messages to your HubSpot contact lists - on ANY HubSpot plan
  • Send out automated WhatsApp messages, or automate actions in HubSpot CRM based on WhatsApp messages sent or received
  • Showcase the ROI of your WhatsApp campaigns, from message delivery to deal closure


  • Starter: $50/month
  • Pro: $200/month
  • Enterprise: $600/month

Explore WhatsApp Automation

How are these integrations different from HubSpot's native WhatsApp integration?

HubSpot offers an in-built WhatsApp integration, currently in beta. Using this feature requires you to have a WhatsApp Business API, and a WhatsApp number approved by Facebook. 

Here's a quick comparison, to evaluate what best suits your requirement. 

hubspot whatsapp integration - comparison with HubSpot native integration


Speak with an expert

Ready to integrate WhatsApp with HubSpot, but not sure which product to choose? Our solutions expert, Utkarsh, can guide you to the right integration tool, based on your business goals with WhatsApp.

Book a call with Utkarsh.

Hear from businesses successfully leveraging the HubSpot WhatsApp Integration


The HubSpot + WhatsApp integration has streamlined our processes, allowing us to respond to HubSpot leads instantly via WhatsApp. As a result, our sales cycle has been reduced in miles. (It is January) And we have already achieved our goals for 2020! We are working on our goals for next year!

Fabricio Barrazueta
Head Of Marketing, Anahuac Mayab University

Nadya Annisa

Perfect solutions and great customer service. HubSpot+Whatsapp integration is very helpful. We can track the conversation that our agents have with a client. We also track the approaching rate of our agents with the clients, thanks to Niswey. Even we still experience the issues sometimes, the great thing is their customer service is very very great. They are very helpful and give fast responses. Great service!

Nadya Annisa
Marketing Automation Lead, KoinWorks

Gaurav Mishra

Very happy with the integration, highly recommend it. All our sales conversations happen on WhatsApp. Till it was on email, I had complete visibility of what was happening, but once the conversation moved to WhatsApp, I lost all visibility. As a sales head, that’s very important for me and the organisation. Hence I was looking for a solution, and HubSpot+WhatsApp Integration aptly solved my use case.

Gaurav Mishra
Business Head, Srijan Technologies

Kristeen Romero-1

Great value and customer service. WhatsApp is frequently used by our marketing and sales teams to communicate with prospects and clients. But we previously had no way to keep track of what conversations have happened. This integration allows us to have records of these communications that's accessible to relevant members of our team.

Kristeen Romero
Data Analyst, Oxygen

Mohammed Ashfaque U. (2)

The customer support I received from Ankush & Dhiraj was incredible. They were very patient and made sure my issue was fully resolved before the call ended. At the same time, they also helped my colleague who was facing the same problem.

Mohammed Ashfaque U.
Account Executive, Plentific


Why do you have 3 different integration products?

Businesses leverage the WhatsApp and HubSpot integration for a variety of use cases, and with different team strengths and business processes. The 3 different products are geared towards specific business requirements:

1. HubSpot + WhatsApp integration: Is meant for large sales teams, with each rep using unique phone numbers to connects with leads, and primarily using WhatsApp on their phones. For example, real estate agents who are always on the move, and connect with clients over WhatsApp from their personal/work phones.

2. WhatsWey: Is meant for smaller sales teams, who work in a desk set-up, and use WhatsApp Web with often 1 or more reps sharing the same phone number.

3. WhatsApp Automation: Is meant for businesses looking to automate marketing messages sent on WhatsApp, and run WhatsApp marketing campaigns on a HubSpot contact list. 

Looking for a more in-depth look at which of these 3 products suit your requirements? Book a call with Utkarsh, our solution expert, and choose the right integration. 

Do I need WhatsApp Business API to use these integrations?

1. For HubSpot+ WhatsApp integration and WhatsWey, you DO NOT require the WhatsApp Business API. 

2. For WhatsApp Automation you DO require the WhatsApp Business API, via available providers like Twilio, Messagebird, Claire, Kaleyra, Gupshup etc.

Do you offer a trial period?

Yes, we do have a trial period for our WhatsApp integration products:

  • HubSpot + WhatsApp integration: 7-day trial
  • WhatsWey: 15-day trial
  • WhatsApp Automation: 7-day trial


Do you offer customer support if I run into issues with the integration?

Yes, we have a dedicated customer support team to help you through any integration-related issues.

You can share your issues right here and our customer support executive will get in touch. 

Or you can set up a call with our support executive.


Do you offer onboarding support?

Our integrations are quick and easy to set-up in just a few clicks. 

Given you have the compatible HubSpot plan and other necessary information, you can set up our integrations by simply following the instructions on the screen. 

In case you still require any assistance, you can always request a short call and our teams will assist you with a guided onboarding. 

Book a meeting here.