The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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account-based-marketing-hubspot

Account Based Marketing in HubSpot: New Features in Marketing Hub Enterprise

Back in 2016, Niswey took its first steps with Account Based Marketing when one of our key clients shifted their focus from mid-size companies to
abm readiness

Assessing Your ABM Readiness: Are You a Match?

How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kick start account based marketing? 
digital-marketing-job

Letter to a Digital Marketer

Dear friend,
martech-2019

MarTech 2019: Key Takeaways

Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
account-based-marketing/abm-benchmarks

Setting ABM Benchmarks: Where Does Your Company Stand?

ITSMA conducts an annual survey of B2B marketing companies to find out the progress of ABM adoption, as the hype around it continues to grow. Started
ideal-customer-profile

What We Learned About ICPs From the Early End of a Year-Long Retainer

As an agency leader, you should pay attention to early signs of a wrong client-agency fit. But if you’re like me, the (desperate) need for a good
why-excited-for-inbound-2018

INBOUND18 is On and We’re Excited!

Hello INBOUND18 peeps! Out of the HubSpot Partner Day session and boy are we excited or what!! We have had the Service hub and Conversations kicking
FlipMyFunnel Customer Centered Centric Obsessed

#FlipMyFunnel: #CustomerCenteredCentricObsessed

This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
flipmyfunnel account based success stories

#FlipMyFunnel: Account Based Success Stories

What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.