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      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      Suma EP

      b2b-brand-awareness-campaign
      11
      February 2020

      3 Stats That Will Make You Reimagine Your B2B Brand Awareness Campaign

      By now you’ve already heard us talk and write about the 46:54 ratio. As a quick memory jog, as per Institute of Practitioners of Advertising, this
      Suma EP
      2020-marketing
      10
      February 2020

      What IT Decision-makers Want: 2020 Marketing Plan for IT Marketers

      Eighty-six percent of IT decision-makers (ITDMs) say it is highly challenging for them to find quality content, says a survey report of IDG. This
      Suma EP
      account-based-marketing-hubspot
      22
      January 2020

      Account Based Marketing in HubSpot: New Features in Marketing Hub Enterprise

      Back in 2016, Niswey took its first steps with Account Based Marketing when one of our key clients shifted their focus from mid-size companies to
      Suma EP
      abm readiness
      17
      June 2019

      Assessing Your ABM Readiness: Are You a Match?

      How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kick start account based marketing?
      Suma EP
      digital-marketing-job
      15
      May 2019

      Letter to a Digital Marketer

      Dear friend,
      Suma EP
      martech-2019
      05
      April 2019

      MarTech 2019: Key Takeaways

      Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
      Suma EP
      account-based-marketing/abm-benchmarks
      21
      December 2018

      Setting ABM Benchmarks: Where Does Your Company Stand?

      ITSMA conducts an annual survey of B2B marketing companies to find out the progress of ABM adoption, as the hype around it continues to grow. Started
      Suma EP
      ideal-customer-profile
      28
      November 2018

      What We Learned About ICPs From the Early End of a Year-Long Retainer

      As an agency leader, you should pay attention to early signs of a wrong client-agency fit. But if you’re like me, the (desperate) need for a good
      Suma EP
      why-excited-for-inbound-2018
      04
      September 2018

      INBOUND18 is On and We’re Excited!

      Hello INBOUND18 peeps! Out of the HubSpot Partner Day session and boy are we excited or what!! We have had the Service hub and Conversations kicking
      Suma EP

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      Niswey
      Niswey delivers business automation solutions. We are a HubSpot Diamond Partner and a monday.com Certified Partner. We map out your journeys for marketing, sales, and business operations, and translate them into automated systems using powerful tools like HubSpot and monday.com.
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