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      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      Suma EP

      martech-2019
      05
      April 2019

      MarTech 2019: Key Takeaways

      Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
      Suma EP
      account-based-marketing/abm-benchmarks
      21
      December 2018

      Setting ABM Benchmarks: Where Does Your Company Stand?

      ITSMA conducts an annual survey of B2B marketing companies to find out the progress of ABM adoption, as the hype around it continues to grow. Started
      Suma EP
      ideal-customer-profile
      28
      November 2018

      What We Learned About ICPs From the Early End of a Year-Long Retainer

      As an agency leader, you should pay attention to early signs of a wrong client-agency fit. But if you’re like me, the (desperate) need for a good
      Suma EP
      why-excited-for-inbound-2018
      04
      September 2018

      INBOUND18 is On and We’re Excited!

      Hello INBOUND18 peeps! Out of the HubSpot Partner Day session and boy are we excited or what!! We have had the Service hub and Conversations kicking
      Suma EP
      FlipMyFunnel Customer Centered Centric Obsessed
      09
      August 2018

      #FlipMyFunnel: #CustomerCenteredCentricObsessed

      This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
      Suma EP
      flipmyfunnel account based success stories
      08
      August 2018

      #FlipMyFunnel: Account Based Success Stories

      What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.
      Suma EP
      flipmyfunnel tweets tell the tale
      08
      August 2018

      #FlipMyFunnel: Tweets Tell the Tale

      Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018. Why sales wins a deal
      Suma EP
      flipmyfunnel-sangram-vajre-on-the-authenticity-curve
      08
      August 2018

      #FlipMyFunnel: Sangram Vajre on The Authenticity Curve

      The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
      Suma EP
      account based marketing tactics 2
      20
      July 2018

      It’s an ABM Win; for Srijan and Us!

      Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift
      Suma EP

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      Niswey
      Niswey delivers business automation solutions. We are a HubSpot Diamond Partner and a monday.com Certified Partner. We map out your journeys for marketing, sales, and business operations, and translate them into automated systems using powerful tools like HubSpot and monday.com.
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