The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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FlipMyFunnel Customer Centered Centric Obsessed

#FlipMyFunnel: #CustomerCenteredCentricObsessed

This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
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#FlipMyFunnel: Account Based Success Stories

What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.
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#FlipMyFunnel: Tweets Tell the Tale

Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018. Why sales wins a deal
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#FlipMyFunnel: Sangram Vajre on The Authenticity Curve

The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
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It’s an ABM Win; for Srijan and Us!

Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift
B2B Sales Pipeline

B2B Sales Pipeline: How to Add New Accounts

B2B sales pipelines are more about accounts than leads. Now, if you have to add new accounts to your sales pipeline, you put your Inside Sales team
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Sales Enablement: Account Profiling, New Accounts and Nurturing

Your sales need to close bigger, better, juicier accounts. How do you enable them? By asking your digital marketing team to work up some magic.
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INBOUND17 : What CMOs Need to Know

If you’re part of the leading edge marketing world, then you couldn’t have missed out the excitement around INBOUND17 in the last week of September.
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How Much Does Inbound Marketing Cost?

How much does inbound marketing cost? That’s a question that is often left unanswered or half answered in conversations between companies and