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WhatsApp Solved for each stage of
your revenue pipeline

Vira treats incoming WhatsApp from unknown contacts as potential new leads. HubSpot treats them as messages in the inbox.

Use Case Vira HubSpot's WhatsApp
Capture Website Visitors ✅ Yes
WhatsApp website widget integrated with HubSpot forms. Visitor source is tracked.
⚠️ Yes
Widget available but not integrated with HubSpot forms. Visitor source is not tracked.
Capture New Leads from Offline Events with WhatsApp QR ✅ Yes
New contacts are automatically created from incoming messages. Phone number-based deduplication is built in.
No
New contacts are not automatically created from incoming messages.
Capture New Leads from Click-to-WhatsApp (CTWA) Ads (upto 94% better conversion rate at upto 92% lower CPL) ✅ Yes
Contacts are automatically created from incoming messages. CTWA Ads Attribution is coming in H1 2026.
No
Contacts are not automatically created from incoming messages. CTWA Ads attribution is also missing. 

Both HubSpot and Vira can instantly respond to leads via AI agents. But only Vira lets you automatically qualify leads and book meetings directly inside the WhatsApp conversation.

Use Case Vira HubSpot's WhatsApp
Answer Leads on WhatsApp Instantly ✅ Yes
AI-powered answers to incoming WhatsApp enquiries with Vira AI. Works with HubSpot's Customer Agent too.
✅ Yes
Uses HubSpot's Customer Agent.
Qualify Leads on WhatsApp Automatically ✅ Yes
Qualify leads 24/7 with WhatsApp Flows.
No
WhatsApp Flows are not supported.
Book Meetings on WhatsApp Automatically ✅ Yes
Book meetings 24/7 with WhatsApp Flows. Available as an add-on service.
No
WhatsApp Flows are not supported.

Send campaigns, build sequences, and orchestrate WhatsApp alongside emails and ads — all from HubSpot workflows.

Use Case Vira HubSpot's WhatsApp
Send Bulk Marketing Campaigns on WhatsApp ✅ Yes
Optimized for upto 9% more delivery rate with Meta's Marketing Messages API.
⚠️ Yes
Uses Cloud API for all messages. Marketing message delivery is not optimized.
Multi-step Lead Nurturing on WhatsApp ✅ Yes
Create multi-step WhatsApp sequences within HubSpot workflows.
✅ Yes
Create multi-step WhatsApp sequences within HubSpot workflows.
Omnichannel Lead Nurturing (Ads + Emails + WhatsApp) ✅ Yes
Create omnichannel nurturing journeys within HubSpot workflows.
✅ Yes
Create omnichannel nurturing journeys within HubSpot workflows.

Vira logs every rep conversation, automates follow-ups, and lets your sales team focus on closing. HubSpot treats WhatsApp as a channel not meant for sales.

Use Case Vira HubSpot's WhatsApp
Monitor Every Rep's WhatsApp Activity ✅ Yes
Connect Phone WhatsApp with HubSpot. Works with all HubSpot plans (including free).
⚠️ Yes
Available in Beta. Requires Marketing or Service Hub Pro+ subscription. Not available for Sales Hub customers.
Automated Follow-ups via Rep's WhatsApp ✅ Yes
Trigger WhatsApp followup from Sales Rep's number based on HubSpot contact properties. Works with all HubSpot plans (excluding free).
⚠️ Yes
Available in Beta. Requires Marketing or Service Hub Pro+ subscription. Not available for Sales Hub customers.
Close Deals Faster with a Sales-Optimized WhatsApp Workspace ✅ Yes
Dedicated Chats dashboard. Optimized for Sales Productivity.
No
Reps need to use the all-in-one Inbox/Helpdesk interface.

Vira vs HubSpot's WhatsApp
Cost Comparison

See exactly how much you save with Vira

Marketing vs Utility Split 50% Marketing · 50% Utility
5,000 Marketing 5,000 Utility
Monthly WhatsApp Messaging Cost
Vira by Niswey
HubSpot's WhatsApp

Feature Comparison: Vira vs. HubSpot's WhatsApp

Not all WhatsApp integrations are built the same.
Here's what actually differs.

Features Vira HubSpot's WhatsApp
HubSpot Integration Depth ✅ Yes
Messaging Data Sync + Integrated HubSpot Features (supports HubSpot Segments, Forms, Workflows, Reports, Properties)
Not Applicable
Connects WhatsApp Phone App with HubSpot ✅ Yes
Works with all Hubs and Plans 
 ⚠️ In Beta
Requires Marketing Hub Pro+ or Service Hub Pro+
Dedicated WhatsApp Chats Dashboard ✅ Yes
Accessible from within HubSpot without any additional login
WhatsApp Flows ✅ Yes
Fully Integrated with HubSpot Contact Properties 
WhatsApp Widget ✅ Yes
Integrated with HubSpot Forms
⚠️
Not Integrated with HubSpot Forms

WhatsApp Template Management ✅ Yes
Create, Personalize, and Send without logging into Meta
⚠️
Available in Beta. Creation can only be done inside Meta.
Create new contacts from incoming WhatsApp messages ✅ Yes
Reporting on WhatsApp's Revenue Impact ✅ Yes
Available within HubSpot Inbox/Helpdesk ✅ Yes  ✅ Yes
CTWA Ads Tracking within HubSpot Coming soon
Compatible HubSpot Plans All HubSpot Plans (including Free & Starter) across all Hubs Marketing Hub Pro+ or Service Hub Pro+
HubSpot Marketplace Rating 4.8 ⭐ 2.2 ⭐
Dylan Muman

"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."

Dylan Muman
Head of Marketing, Free Courses UK

1727812070463

"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."

Stanley Napeñas
Information Communication Technology Specialist, Arras Group

IITM

"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."

Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras

VS dent

"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."

Prabhakar R Nadar
Account Manager, VS Dent

Usha GSG

"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."

Usha Rani
Marketing Manager, Global Schools Group

Tijus

"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."

Sujesh Sudhakaran
Campaign Manager, Tiju's Academy

Make WhatsApp Work for Your Team.
Let's connect.

Frequently Asked Questions