---
title: "#FlipMyFunnel: Personalizing ABM with Behavioral Data - Niswey"
description: Catina Martinez of PluralSight and Daniel Gaugler of PFL shared how scale up the ABM approach without being robotic and impersonal.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [#FlipMyFunnel: Personalizing ABM with Behavioral Data - Niswey](https://www.niswey.com/blog/flipmyfunnel-multichannel-abm-personalization-at-scale-with-behavioral-data)

 Written by [Deepak Bisht](https://www.niswey.com/blog/author/deepak-bisht) | Aug 8, 2018 11:20:52 PM

The buyer journey evolved with the advent of multiple platforms, channels, and devices. This evolution dramatically affected B2B businesses because of the inherently longer purchase cycles. Delivering cohesive experiences across channels, platforms, and devices which ensure that your leads constantly move down the funnel is one hell of a task.

Enter ABM! – An approach to B2B marketing which is inherently multichannel and focused enough to deliver personalized experiences. But scaling up the ABM approach without being robotic and impersonal is one of the biggest challenges for organizations. [Catina Martinez](https://twitter.com/CatinaMartinez) of PluralSight and [Daniel Gaugler](https://twitter.com/dgaugler) of PFL shared how they solved it for their organizations using Behavioral data.  
 

> [@CatinaMartinez](https://twitter.com/CatinaMartinez?ref_src=twsrc%5Etfw) of [@pluralsight](https://twitter.com/pluralsight?ref_src=twsrc%5Etfw) discussing how to use behavioral data to make [#ABM](https://twitter.com/hashtag/ABM?src=hash&ref_src=twsrc%5Etfw) personal. [#FlipMyFunnel](https://twitter.com/hashtag/FlipMyFunnel?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/jhT0RxLEjK](https://t.co/jhT0RxLEjK)
> 
> — #FlipMyFunnel (@FlipMyFunnel) [August 8, 2018](https://twitter.com/FlipMyFunnel/status/1027212132268601345?ref_src=twsrc%5Etfw)

Catina shared how she used personas to bring scalability and defined interactions across multiple touchpoints to ensure a cohesive nurturing path.  
 

> [@CatinaMartinez](https://twitter.com/CatinaMartinez?ref_src=twsrc%5Etfw) developed a personalized experience with mulitple touches for different personnas.[#FlipMyFunnel](https://twitter.com/hashtag/FlipMyFunnel?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/kRj21rQ6Y9](https://t.co/kRj21rQ6Y9)
> 
> — Jeff Coveney (@RevEngineMarket) [August 8, 2018](https://twitter.com/RevEngineMarket/status/1027208289208201216?ref_src=twsrc%5Etfw)

 

> Multi-channel orchestration is key in reaching your audience where they are. [#FlipMyFunnel](https://twitter.com/hashtag/FlipMyFunnel?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/lUCxFpVtR4](https://t.co/lUCxFpVtR4)
> 
> — Daniel Gaugler (@dgaugler) [August 8, 2018](https://twitter.com/dgaugler/status/1027208768537460736?ref_src=twsrc%5Etfw)

Finally, she rounded off with the overarching theme of #FlipMyFunnel.

> Your future customers, and internal teams are human and we need to approach every interaction with intimacy. [#FlipMyFunnel](https://twitter.com/hashtag/FlipMyFunnel?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/Pmh9HPyzYb](https://t.co/Pmh9HPyzYb)
> 
> — Daniel Gaugler (@dgaugler) [August 8, 2018](https://twitter.com/dgaugler/status/1027207601170337792?ref_src=twsrc%5Etfw)

Explore other sessions from the event, all social media buzz, on our continuing [coverage of #FlipMyFunnel 2018](https://www.niswey.com/flipmyfunnel/).

[View full post](https://www.niswey.com/blog/flipmyfunnel-multichannel-abm-personalization-at-scale-with-behavioral-data)

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