---
title: "INBOUND16 Keynote by Dharmesh and Brian: Session Recap - Niswey"
description: Here's a session recap of Dharmesh and Brian's INBOUND16 keynote. Check out the video with the founders geeking out about the future of marketing.
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [INBOUND16 Keynote by Dharmesh and Brian: Session Recap - Niswey](https://www.niswey.com/blog/inbound16-keynote-dharmesh-brian)

 Written by [Nilanjana Dey](https://www.niswey.com/blog/author/nilanjana-dey) | Nov 10, 2016 12:14:04 PM

This was the 10-year anniversary of HubSpot and the inbound movement. So of course, the INBOUND16 keynote by founders Dharmesh Shah and Brian Halligan would be phenomenal.

(I mean, when is it not?).

The excitement levels were sky high. Exhibit A:

>  
> 
> When you realize that [@bhalligan](https://twitter.com/bhalligan?ref_src=twsrc%5Etfw) and [@dharmesh](https://twitter.com/dharmesh?ref_src=twsrc%5Etfw)'s keynote is less than an hour away. [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/1MLIcKPoPZ](https://t.co/1MLIcKPoPZ)
> 
> — INBOUND Event (@INBOUND) [November 9, 2016](https://twitter.com/INBOUND/status/796419764730134534?ref_src=twsrc%5Etfw)

The founders wanted the keynote to be flawless, and definitely put in the hours.

I'm really excited for [#inbound16](https://twitter.com/hashtag/inbound16?src=hash&ref_src=twsrc%5Etfw). Been working hard on the keynote. [https://t.co/4KPs3HD1bR](https://t.co/4KPs3HD1bR)

— Dharmesh Shah (@dharmesh) [November 7, 2016](https://twitter.com/dharmesh/status/795768135689371648?ref_src=twsrc%5Etfw)

This year, Brian kicked off the keynote with a look at how the ‘customer’ has changed over the years, and how marketing has changed with it. As always, it was peppered with humor and witty personal anecdotes.

Most importantly, he called time-of-death on the cold call.

Time of death: 2:50 p.m. [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash&ref_src=twsrc%5Etfw) [#hubspot](https://twitter.com/hashtag/hubspot?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/2D2G5rfKem](https://t.co/2D2G5rfKem)

— Raka (@rakacreative) [November 9, 2016](https://twitter.com/rakacreative/status/796443293668278277?ref_src=twsrc%5Etfw)

And then it was time for Dharmesh Shah to take the stage. While Brian had focused on the social changes, Dharmesh took us through the technological changes over the last few decades. He decoded the unique technological graphs that make up three of the biggest companies today, and how all that data interacts in several meaningful ways. And his key message was HEO: Human Enjoyment Optimization, and how that lets you build better SEO.

The way to win at [#SEO](https://twitter.com/hashtag/SEO?src=hash&ref_src=twsrc%5Etfw) is to focus on HEO [@dharmesh](https://twitter.com/dharmesh?ref_src=twsrc%5Etfw) [@HubSpot](https://twitter.com/HubSpot?ref_src=twsrc%5Etfw) [#INBOUND16](https://twitter.com/hashtag/INBOUND16?src=hash&ref_src=twsrc%5Etfw) [#marketing](https://twitter.com/hashtag/marketing?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/7AWOtMOcQJ](https://t.co/7AWOtMOcQJ)

— Andrew Kucheriavy (@ky4ep) [November 9, 2016](https://twitter.com/ky4ep/status/796446687782912000?ref_src=twsrc%5Etfw)

So, let’s not waste anymore time and dive right into the INBOUND16 keynote by Dharmesh Shah and Brian Halligan.

 

Hope this gives you a taste of all the excitement at Boston. Make sure to [check out all our other session recaps on our INBOUND16 coverage page](https://www.niswey.com/inbound16/).

 

[View full post](https://www.niswey.com/blog/inbound16-keynote-dharmesh-brian)

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