This was the 10-year anniversary of HubSpot and the inbound movement. So of course, the INBOUND16 keynote by founders Dharmesh Shah and Brian Halligan would be phenomenal.
(I mean, when is it not?).
The excitement levels were sky high. Exhibit A:
When you realize that @bhalligan and @dharmesh's keynote is less than an hour away. #INBOUND16 pic.twitter.com/1MLIcKPoPZ
— INBOUND Event (@INBOUND) November 9, 2016
The founders wanted the keynote to be flawless, and definitely put in the hours.
I'm really excited for #inbound16. Been working hard on the keynote. https://t.co/4KPs3HD1bR
— Dharmesh Shah (@dharmesh) November 7, 2016
This year, Brian kicked off the keynote with a look at how the ‘customer’ has changed over the years, and how marketing has changed with it. As always, it was peppered with humor and witty personal anecdotes.
Most importantly, he called time-of-death on the cold call.
Time of death: 2:50 p.m. #INBOUND16 #hubspot pic.twitter.com/2D2G5rfKem
— Raka (@rakacreative) November 9, 2016
And then it was time for Dharmesh Shah to take the stage. While Brian had focused on the social changes, Dharmesh took us through the technological changes over the last few decades. He decoded the unique technological graphs that make up three of the biggest companies today, and how all that data interacts in several meaningful ways. And his key message was HEO: Human Enjoyment Optimization, and how that lets you build better SEO.
The way to win at #SEO is to focus on HEO @dharmesh @HubSpot #INBOUND16 #marketing pic.twitter.com/7AWOtMOcQJ
— Andrew Kucheriavy (@ky4ep) November 9, 2016
So, let’s not waste anymore time and dive right into the INBOUND16 keynote by Dharmesh Shah and Brian Halligan.
Hope this gives you a taste of all the excitement at Boston. Make sure to check out all our other session recaps on our INBOUND16 coverage page.
