Product Marketing Specialist

Have experience in B2B SaaS marketing with
demonstrable success in launching new products and driving GTM strategies? Apply now!

product marketing specialist

Niswey is a rapidly growing company focused on leveraging the USD 120 billion martech industry. We have marketing services as well as products built largely around the HubSpot ecosystem. We are Asia's first HubSpot Elite partner, which makes us among the top 60 HubSpot partners globally. We have several products in the HubSpot marketplace and are building new ones this year. 

We’re looking for a product marketing specialist to develop and execute marketing strategies to increase product awareness and adoption for our products. If you're a passionate, experienced B2B SaaS product marketer with demonstrable success in launching new products and driving GTM strategies, we want to talk to you.

Experience: 2-3 years.

To apply for the post of product marketing specialist: fill the form and attach your CV.

Product Marketer Job Description




What you'll do in this role? 

  • Product Messaging and positioning - Work with the SaaS product marketing team to own, develop competitive messaging, positioning and communication to resonate with the customer and differentiate our products from its competitors. 
  • Market, customer, and competitive analysis - Conducting regular competitive analysis and identifying new possibilities to create consumer-centric products. Developing a strong understanding of consumer behavior and creating/ refining customer persona.

  • GTM Strategies - Deeply study the market and develop the right go-to-market strategy for product adoption and acquisition. Partner closely with a range of cross-functional teams to ensure actionable insights are aligned with marked goals. Experiment with various ideas concurrently and arrive at the best strategies that work for each product. 

  • Work with the sales team to enable deal closures - Extend support to the sales team to help close deals by fueling the right content required. 

  • Collateral Development - Should be able to flex with business needs viz., product related marketing and sales content, content strategies, email/push, distribution activities. 

  • Data Analytics - Work with data from different sources, identify insights to work on and then pursue the right strategies to ensure the numbers are in line with revenue goals. 

What's more? 

  • Based on the feedback received, ideate with the product team for new product features / new product ideas, wherever relevant.
  • You will learn the job, you will be surrounded by very smart people from different backgrounds, who are happy to work with you to help you do your job better.
  • We do not have a traditional hierarchy based structure. We are on a first name basis with everyone from the get go. We are all good at what we do and we respect that.
  • We love to disagree respectfully. Do not hesitate to put your points in view as we believe healthy debate is the way to keep up with the changing industry. 


Skills required for SaaS Product Marketing Specialist:

  • No bar for an educational degree.
  • 2-3 years of experience in handling growth marketing.
  • Experience of working across digital marketing channels like, branding, positioning, targeted outreach, strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Experienced in creating and executing innovative strategies and marketing plans that drive awareness, engagement and product adoption.
  • Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc. Experience in driving an account based marketing approach would be a plus.
  • An eye for actionable, data-driven insights to shape product and marketing strategy.
  • Ability to analyze and present reports to multiple stakeholders.
  • You are adept in working with cross-functional teams including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail. 


Perks and Benefits of working at Niswey:

  • Flexible work timings
  • Medical Insurance
  • Access to Mental health wellness therapist, free of cost
  • Focused approach to Training & Development
  • Support to participate in social responsibility initiatives
  • If you plan to come to office, we'd love to play TT with you
  • Last, but not the least, you'd get to work with some awesome people and be a part of the first Elite HubSpot Solutions partner not just in India but in all of Asia



Your Dream Team At Niswey


Abhinav Sahai
COO, Niswey

One of the many hats Abhinav wears is of a 'marketer'. And when creating strategies, or brainstorming, you will find no greater mentor than the OG!


Nilanjana Dey
UI/UX Head

Known for her design-sense,
and experience in product UI, she is the best person at Niswey to help you create product marketing campaigns.


Arpit Verma
Product Head

Arpit works on SaaS products at Niswey. And will be your go-to person for
inputs required to build your product marketing strategy.

Our Happily Ever Afters...

Niswey is proud to be a part of several growth journeys, and enable people to become the best version
of themselves. It is the result of this commitment to growth that
97% of our employees on Glassdoor recommend Niswey.


Niswey not only invests in increasing the professional skills of its employees, but it also invests heavily in making them a better person! What I learned at Niswey actually helped me redefine myself. My perspective towards my career, friends, family, and everything was detoxed. I learned fearlessness, moving on without worrying about the failures, knowing that ’getting things done’ is more important than being caught in the trap of attaining perfection.

Anubhav Tiwari
Ex-Digital Solutioning Head


Niswey was a life-changing experience for me, where I learned professionally and personally. I learned about time management and efficiency, I learned patience, I learned how to handle different clients and about project management. I learned functionally about different aspects of marketing, including how we should look at everything from the user's POV. But most importantly, I learned that I am capable and that I should trust myself.

Priyanka Tuteja
Manager - Marketing and Branding

Join Our Amazing Team

Think that you fit the bill to be a Product Marketing Specialist at Niswey?
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