HubSpot's WhatsApp is designed for inbound and customer support — and that's where it stops.
Vira is designed to solve revenue-focused WhatsApp workflows for sales and marketing teams on HubSpot.
Vira treats incoming WhatsApp from unknown contacts as potential new leads. HubSpot treats them as messages in the inbox.
| Use Case | Vira | HubSpot's WhatsApp |
|---|---|---|
| Capture Website Visitors | ✅ Yes WhatsApp website widget integrated with HubSpot forms. Visitor source is tracked. |
⚠️ Yes Widget available but not integrated with HubSpot forms. Visitor source is not tracked. |
| Capture New Leads from Offline Events with WhatsApp QR | ✅ Yes New contacts are automatically created from incoming messages. Phone number-based deduplication is built in. |
❌ No New contacts are not automatically created from incoming messages. |
| Capture New Leads from Click-to-WhatsApp (CTWA) Ads (upto 94% better conversion rate at upto 92% lower CPL) | ✅ Yes Contacts are automatically created from incoming messages. CTWA Ads Attribution is coming in H1 2026. |
❌ No Contacts are not automatically created from incoming messages. CTWA Ads attribution is also missing. |
Both HubSpot and Vira can instantly respond to leads via AI agents. But only Vira lets you automatically qualify leads and book meetings directly inside the WhatsApp conversation.
| Use Case | Vira | HubSpot's WhatsApp |
|---|---|---|
| Answer Leads on WhatsApp Instantly | ✅ Yes AI-powered answers to incoming WhatsApp enquiries with Vira AI. Works with HubSpot's Customer Agent too. |
✅ Yes Uses HubSpot's Customer Agent. |
| Qualify Leads on WhatsApp Automatically | ✅ Yes Qualify leads 24/7 with WhatsApp Flows. |
❌ No WhatsApp Flows are not supported. |
| Book Meetings on WhatsApp Automatically | ✅ Yes Book meetings 24/7 with WhatsApp Flows. Available as an add-on service. |
❌ No WhatsApp Flows are not supported. |
Send campaigns, build sequences, and orchestrate WhatsApp alongside emails and ads — all from HubSpot workflows.
| Use Case | Vira | HubSpot's WhatsApp |
|---|---|---|
| Send Bulk Marketing Campaigns on WhatsApp | ✅ Yes Optimized for upto 9% more delivery rate with Meta's Marketing Messages API. |
⚠️ Yes Uses Cloud API for all messages. Marketing message delivery is not optimized. |
| Multi-step Lead Nurturing on WhatsApp | ✅ Yes Create multi-step WhatsApp sequences within HubSpot workflows. |
✅ Yes Create multi-step WhatsApp sequences within HubSpot workflows. |
| Omnichannel Lead Nurturing (Ads + Emails + WhatsApp) | ✅ Yes Create omnichannel nurturing journeys within HubSpot workflows. |
✅ Yes Create omnichannel nurturing journeys within HubSpot workflows. |
Vira logs every rep conversation, automates follow-ups, and lets your sales team focus on closing. HubSpot treats WhatsApp as a channel not meant for sales.
| Use Case | Vira | HubSpot's WhatsApp |
|---|---|---|
| Monitor Every Rep's WhatsApp Activity | ✅ Yes Connect Phone WhatsApp with HubSpot. Works with all HubSpot plans (including free). |
⚠️ Yes Available in Beta. Requires Marketing or Service Hub Pro+ subscription. Not available for Sales Hub customers. |
| Automated Follow-ups via Rep's WhatsApp | ✅ Yes Trigger WhatsApp followup from Sales Rep's number based on HubSpot contact properties. Works with all HubSpot plans (excluding free). |
⚠️ Yes Available in Beta. Requires Marketing or Service Hub Pro+ subscription. Not available for Sales Hub customers. |
| Close Deals Faster with a Sales-Optimized WhatsApp Workspace | ✅ Yes Dedicated Chats dashboard. Optimized for Sales Productivity. |
❌ No Reps need to use the all-in-one Inbox/Helpdesk interface. |
See exactly how much you save with Vira
Not all WhatsApp integrations are built the same.
Here's what actually differs.
| Features | Vira | HubSpot's WhatsApp |
|---|---|---|
| HubSpot Integration Depth | ✅ Yes Messaging Data Sync + Integrated HubSpot Features (supports HubSpot Segments, Forms, Workflows, Reports, Properties) |
Not Applicable |
| Connects WhatsApp Phone App with HubSpot | ✅ Yes Works with all Hubs and Plans |
⚠️ In Beta Requires Marketing Hub Pro+ or Service Hub Pro+ |
| Dedicated WhatsApp Chats Dashboard | ✅ Yes Accessible from within HubSpot without any additional login |
❌ |
| WhatsApp Flows | ✅ Yes Fully Integrated with HubSpot Contact Properties |
❌ |
| WhatsApp Widget | ✅ Yes Integrated with HubSpot Forms |
⚠️ Not Integrated with HubSpot Forms |
| WhatsApp Template Management | ✅ Yes Create, Personalize, and Send without logging into Meta |
⚠️ Available in Beta. Creation can only be done inside Meta. |
| Create new contacts from incoming WhatsApp messages | ✅ Yes | ❌ |
| Reporting on WhatsApp's Revenue Impact | ✅ Yes | ❌ |
| Available within HubSpot Inbox/Helpdesk | ✅ Yes | ✅ Yes |
| CTWA Ads Tracking within HubSpot | Coming soon | ❌ |
| Compatible HubSpot Plans | All HubSpot Plans (including Free & Starter) across all Hubs | Marketing Hub Pro+ or Service Hub Pro+ |
| HubSpot Marketplace Rating | 4.8 ⭐ | 2.2 ⭐ |
See how HubSpot teams across 30+ countries use Vira to close more deals on WhatsApp.
"The same month we started, we saw changes right away. Our conversion rate went from 8% to almost 20% — and my sales reps are the most grateful people for that."
Fabricio Barrazueta, Head of Sales & Marketing, Anáhuac Mayab University
"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."
Dylan Muman
Head of Marketing, Free Courses UK
"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."
Stanley Napeñas
Information Communication Technology Specialist, Arras Group
"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."
Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras
"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."
Prabhakar R Nadar
Account Manager, VS Dent
"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."
Usha Rani
Marketing Manager, Global Schools Group
"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."
Sujesh Sudhakaran
Campaign Manager, Tiju's Academy