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Sinch

What that means for you

  1. Your team closes faster
    Every WhatsApp conversation is tracked, qualified, and attributed inside HubSpot — so reps always know where a lead stands and what to do next.
  2. Your pipeline is complete
    No lead falls through because a sync failed or a contact wasn't created. Every inbound WhatsApp message becomes a tracked opportunity.
  3. Your leadership sees the full picture
    WhatsApp revenue sits alongside email and calls in the same HubSpot report — so every campaign is accountable to a number.

RESULT Native. Attributed. Revenue-ready.

Use Case Comparison: Vira vs. Sinch

Every inbound WhatsApp message becomes a tracked HubSpot contact — automatically, at scale, with zero manual intervention. Vira handles it the moment the message arrives.

Parameters Vira Sinch Engage HubSpot App
Auto-create HubSpot contacts from inbound WhatsApp
New contacts created automatically from incoming messages

Contact sync is one-way: HubSpot → Sinch. Does not auto-create HubSpot contacts
Capture New Leads from Click-to-WhatsApp (CTWA) Ads Yes
Not available in the Sinch Engage HubSpot app
Capture leads from offline events via WhatsApp QR ✅ Yes
New contacts created automatically. Phone number-based deduplication is built in.
❌ 
Capture website visitors via WhatsApp widget into HubSpot ✅ Yes
WhatsApp widget captures visitors and auto-creates contacts in HubSpot

Sinch Engage widget is for SMS list growth

Lead data is collected, validated, and mapped to HubSpot properties inside the WhatsApp conversation — before a rep ever gets involved. 

Parameters Vira Sinch Engage HubSpot App
Send WhatsApp Flows (interactive forms) in-chat to qualify leads ✅ Yes
Fully mapped to HubSpot contact properties

Not available in the Sinch Engage HubSpot app
Answer leads on WhatsApp instantly
✅ Yes
AI-powered answers to incoming WhatsApp enquiries with Vira AI. Works with HubSpot's Customer Agent too.
✅ Yes
Supported via "WhatsApp Message Received" trigger
Book Meetings on WhatsApp Automatically ✅ Yes
Book meetings 24/7 with WhatsApp Flows. Available as an add-on service.
Auto-segment leads from WhatsApp replies ✅ Yes
Hot/warm/cold via Flow responses

Only timeline mapping

Personalised WhatsApp sequences run automatically from HubSpot Workflows — triggered by behaviour and retargeted by engagement. Vira makes WhatsApp a native part of your HubSpot automation.

Parameters Vira Sinch Engage HubSpot App
Send Bulk Marketing Campaigns on WhatsApp ✅ Yes
Via Vira dashboard or HubSpot Workflows.
Optimized for upto 9% more delivery rate with Meta's Marketing Messages API.
✅ Yes
Via HubSpot Workflows
Campaign retargeting by delivered/read status ✅ Yes
Built-in. Select by delivered/read status and trigger new campaign directly
❌ 
Multi-step WhatsApp sequences in HubSpot Workflows ✅ Yes ✅ Yes
Send rich media (video, PDF) via WhatsApp in HubSpot ✅ Yes ⚠️
Only JPG and PNG up to 5MB. PDFs and videos explicitly not supported
Personalize WhatsApp using HubSpot contact properties ✅ Yes
Unlimited fields via tokenization
⚠️
Limited to a maximum of 4 template fields. 

WhatsApp activity is attributed to pipeline and revenue inside HubSpot's report builder — giving your team full visibility from first the very first message to closed deal. 

Parameters Vira Sinch Engage HubSpot App
Dedicated WhatsApp sales workspace inside HubSpot ✅ Yes
Dedicated Chats dashboard. Optimized for Sales Productivity.
❌ 
Revenue attribution inside HubSpot Report Builder ✅ Yes   
WhatsApp campaign performance lives in Sinch Engage platform 
Compatible with HubSpot Breeze/Customer Agent ✅ Yes ⚠️
Customer Agent integration exists but is SMS only
Dylan Muman

"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."

Dylan Muman
Head of Marketing, Free Courses UK

1727812070463

"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."

Stanley Napeñas
Information Communication Technology Specialist, Arras Group

IITM

"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."

Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras

VS dent

"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."

Prabhakar R Nadar
Account Manager, VS Dent

Usha GSG

"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."

Usha Rani
Marketing Manager, Global Schools Group

Tijus

"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."

Sujesh Sudhakaran
Campaign Manager, Tiju's Academy

Make WhatsApp Work for Your Team.
Let's connect.

Frequently Asked Questions