---
title: "Fundamentals of closing B2B deals | #MartechCXODialogues"
description: The science of closing B2B deals in India. Discover the time-tested strategies for sales success - whether you sell SaaS or solution, offline or over Zoom
---

[Blog - Digital Marketing Agency, Niswey ](https://www.niswey.com/blog)

# [Fundamentals of closing B2B deals | #MartechCXODialogues](https://www.niswey.com/blog/fundamentals-of-closing-b2b-deals)

 Written by [Nilanjana Dey](https://www.niswey.com/blog/author/nilanjana) | Apr 3, 2024 4:08:26 AM

Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building relationships, and boosting closure rates, amidst evolving technologies. A must-listen for sales professionals eager to refine their strategy and excel in any selling environment.

Let's get started👇👇

##### [Listen on Spotify >>](https://open.spotify.com/episode/3cPiu2Hpm69cSB8BeVuEti?si=111703db334045b2)

**Panelists:**

- **Sanjay Motwani, **Vice President - APAC, Legrand Data Centre Solutions
- **Adarsh Noronha**, HubSpot Country Head, India & SAARC
- **Suma EP**, Co-founder, Niswey

 

Timestamps: 

- 00:00 - Podcast and panelist intro
- 02:53 - It’s all about building a relationship
- 14:02 - Sales technology - what it can and cannot do
- 22:45 - How well do you know the customer
- 26:43 - Is it time to get back to selling offline?
- 27:37 - Online or offline - prepare for your sales calls
- 33:17 - It’s not a “NO” till the project is delivered & money paid
- 37:47 - Learning and unlearning your way to become a sales leader
- 44:08 - The Fundamentals of Selling - no matter what your product is
- 54:13 - Navigating channel-led sales while maintaining visibility into the pipeline
- 59:44 - Conclusion

 

 

### Transcription Coming Soon

[Check out more episodes >>>](https://www.niswey.com/martech-cxo-dialogues)

 

 

[View full post](https://www.niswey.com/blog/fundamentals-of-closing-b2b-deals)

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