The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Nilanjana Dey

What Does It Really Mean to "Drive Innovation"?

The episode dives into navigating the crucial 'build vs. buy' decisions, the right metrics to chase, and knowing when to let go of an innovation

Building a Powerful Revenue Engine with Martech

This episode gives us a view of the martech landscape from the POV of the innovators, the ones who dream up and deliver the powerful tools and

B2B Sales: The Unchanging Fundamentals & Getting Them Right

Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building

Engaging Millions with Martech: Deploying Martech for Scale

What does it take to hyper-personalize the customer experience for an audience that runs into millions? Darshana highlights how technology solutions

From First Click to Lasting Loyalty: Powered by Martech

Here's what happens when you leverage martech just right. Seema shares her experience of leading one of those rare brands that successfully created

How can CXOs maximize the ROI from their martech investments

Discover how Anwesha successfully introduced martech in a B2B industry reliant on third-party partners for leads and long sales cycles. Gain
Unlocking CMO Secrets: Ultimate Guide to Securing Marketing Budgets

CMO Secrets for Securing Winning Budgets in 2024

Are marketing budgets really shrinking? How can CMOs select the right channels to invest in? What is trans-media storytelling? Finally, how much to

8 Best Practices to Create the Perfect HubSpot Dashboard

With the HubSpot CRM platform, you have the power to access all your business data in one convenient location, offering you a comprehensive view of

How to Maximize the ROI of Your Telegram Marketing Strategy with HubSpot

According to a recent study by Statista, the number of Telegram users worldwide has grown from 200 million in 2018 to 500 million in 2021. That's a