On June 12th, marketing leaders from top-tier K–12 schools and EdTech companies gathered at the Hilton Bangalore for a dynamic day of insights, networking, and inspiration. Co-hosted by HubSpot—the AI-powered CRM—and Niswey, one of HubSpot’s longest-standing partners in India, the Forum brought together campus marketers eager to learn from outside perspectives and share their own successes.
While we had representation from Bangalore's leading schools, our expert panel featured speakers from across India. The common thread? A hunger to connect—especially for marketers who spend their days working alongside academic teams. Moderated by Adarsh Noronha (Country Director, India & SAARC, HubSpot), conversations flowed naturally, sparking questions and ideas that can transform the parent experience at every institution.
“How do you know your well‑designed system is not working? Anytime an Excel sheet pops up in the process!”
Hariprasath Vijai Kumar (Regional Head of Marketing, India, International Schools Partnership Limited) set the tone with this powerful reminder. In progressive schools, reverting to ad‑hoc spreadsheets undermines even the best CRM strategy. His advice:
Use simple language when training ground‑level staff on new systems. Avoid jargon—make it easy to adopt.
Reinforce consistently. Change takes practice: celebrate small wins and revisit your training programs regularly.
Show real‑time data. When teams see yesterday’s wins on a dashboard, they’re motivated to outperform themselves today.
Srinivasulu Yaramreddy (VP, Digital COE, Lighthouse Learning) shifted the focus from tools to people. “It’s never about the tech,” he reminded us. “It’s about the parent.”
Cross‑functional customer teams. Whether marketing, admissions, or IT, every team should see themselves as part of the customer journey.
Evolve your personas. Parents’ needs change—refresh your research and refine personas to ensure your messaging resonates.
Sunitha Anupkumar (Chief Manager, Marketing—Alumni & Corporate Relations, IIT Madras) demonstrated the power of authentic storytelling. Instead of elaborate campaigns, she urges marketers to:
Observe everyday learning moments. Capture students explaining concepts or collaborating on projects.
Amplify unique school culture. Parents connect deeply with real stories—use video snippets, quotes, or blog features to showcase your institution’s character.
Also from IIT Madras, Sunitha highlighted alumni as a rich resource. Alumni can:
Share expertise. Invite them back for expert talks or mentorship.
Contribute resources. Create nostalgia‑driven events—virtual or in person—to encourage giving and advocacy.
Deepak Bisht (HubSpot Solutions Consultant, Niswey) capped the Forum with a live demo:
QR‑code to WhatsApp. Parents scan on‑site posters to start a conversation instantly.
Automated qualification. HubSpot workflows classify leads as hot, warm, or cool—triggering counselor tasks for follow‑up.
Unified data. From inquiry to campus visit, every interaction appears in the parent’s CRM record—ensuring no detail slips through the cracks.
Content demands can overwhelm admissions teams. Enter HubSpot’s Content Remix (powered by Breeze AI):
One source, many assets. Transform a single event write‑up into images, landing pages, social posts, emailers, and even voice or SMS scripts.
Rapid iteration. Tweak AI prompts to refine tone, style, and length—delivering polished assets in minutes.
Niswey and HubSpot are proud to nurture this growing community of visionary K–12 marketers. By sharing strategies, success stories, and real‑world demos, we aim to empower schools to deliver seamless, data‑driven experiences that put parents—and students—first.
If you'd like to be a part of our next session, check out our events page