Atom is built to serve every CRM equally. For an enterprise standardized on HubSpot, WhatsApp becomes an add-on in your business, never fully part of the pipeline it runs on.
Vira runs WhatsApp natively inside HubSpot. HubSpot isn't a connection point — it's the platform. Every lead, every conversation, every dollar of pipeline lands where your team already makes decisions. No adoption. No second system.

RESULT Native. Attributed. Revenue-ready.
Every inbound WhatsApp message becomes a tracked HubSpot contact — automatically, at scale, with zero manual intervention. Vira handles it the moment the message arrives.
| Parameters | Vira | Atom |
|---|---|---|
| Auto-create HubSpot contacts from inbound WhatsApp | ✅ Yes New contacts created automatically from incoming messages |
⚠️ Only syncs when routed through a flow step or assigned to an agent |
| Capture and attribute leads from Click-to-WhatsApp (CTWA) Ads + attribution in HubSpot | ✅ Yes | ⚠️ Conditional sync as inbound; ad-attribution reporting exists in Atom's dashboard |
| Capture leads from offline events via WhatsApp QR | ✅ Yes New contacts created automatically. Phone number-based deduplication is built in. |
❌ |
| Capture website visitors via WhatsApp widget into HubSpot | ✅ Yes WhatsApp widget captures visitors and auto-creates contacts in HubSpot |
❌ Not a WhatsApp feature; separate standalone web-chat widget, independent of WhatsApp |
Lead data is collected, validated, and mapped to HubSpot properties inside the WhatsApp conversation — before a rep ever gets involved.
| Parameters | Vira | Atom |
|---|---|---|
| Send WhatsApp Flows (interactive forms) in-chat to qualify leads | ✅ Yes Fully mapped to HubSpot contact properties |
✅ Yes |
| Answer leads on WhatsApp instantly | ✅ Yes AI-powered answers to incoming WhatsApp enquiries with Vira AI. Works with HubSpot's Customer Agent too. |
✅ Yes |
| Book Meetings on WhatsApp Automatically | ✅ Yes Book meetings 24/7 with WhatsApp Flows. Available as an add-on service. |
✅ Yes |
| Auto-segment leads from WhatsApp replies | ✅ Yes Hot/warm/cold via Flow responses |
✅ Yes |
Personalised WhatsApp sequences run automatically from HubSpot Workflows — triggered by behaviour and retargeted by engagement. Vira makes WhatsApp a native part of your HubSpot automation.
| Parameters | Vira | Atom |
|---|---|---|
| Send Bulk Marketing Campaigns on WhatsApp | ✅ Yes Via Vira dashboard or HubSpot Workflows. Optimized for upto 9% more delivery rate with Meta's Marketing Messages API. |
✅ Yes |
| Campaign retargeting by delivered/read status | ✅ Yes Built-in. Select by delivered/read status and trigger new campaign directly |
⚠️ |
| Multi-step WhatsApp sequences in HubSpot Workflows | ✅ Yes | ✅ Yes |
| Send rich media (video, PDF) via WhatsApp in HubSpot | ✅ Yes | ⚠️ Media supported at the template level (images, videos, documents up to 5MB) |
| Personalize WhatsApp using HubSpot contact properties | ✅ Yes Unlimited fields via tokenization |
✅ Yes |
| Shared team inbox for WhatsApp | ✅ Inside HubSpot's own Inbox/Helpdesk or Vira's inbox |
✅ Yes |
WhatsApp activity is attributed to pipeline and revenue inside HubSpot's report builder — giving your team full visibility from first the very first message to closed deal.
| Parameters | Vira | Atom |
|---|---|---|
| Dedicated WhatsApp sales workspace inside HubSpot | ✅ Yes Dedicated Chats dashboard. Optimized for Sales Productivity. |
❌ No dedicated sales workspace |
| Revenue attribution inside HubSpot Report Builder | ✅ Yes | ❌ Attribution/reporting lives in Atom's dashboard |
| Compatible with HubSpot Breeze/Customer Agent | ✅ Yes | ❌ |
See how HubSpot teams across 30+ countries use Vira to close more deals on WhatsApp.
"The same month we started, we saw changes right away. Our conversion rate went from 8% to almost 20% — and my sales reps are the most grateful people for that."
Fabricio Barrazueta, Head of Sales & Marketing, Anáhuac Mayab University
"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."
Dylan Muman
Head of Marketing, Free Courses UK
"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."
Stanley Napeñas
Information Communication Technology Specialist, Arras Group
"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."
Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras
"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."
Prabhakar R Nadar
Account Manager, VS Dent
"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."
Usha Rani
Marketing Manager, Global Schools Group
"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."
Sujesh Sudhakaran
Campaign Manager, Tiju's Academy