Most WhatsApp tools sit beside HubSpot. Vira is architected inside it.
Enterprise teams don't need another platform to manage. They need WhatsApp to work inside the system they've already standardised on — with full attribution, native workflows, and zero sync dependency.
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Fast
No new platform. No context switching. WhatsApp runs inside HubSpot — from the inbox your team opens every morning.
Unified
Go beyond message metrics — see meetings booked, pipeline generated, and closed-won revenue attributed to every WhatsApp campaign.
Easy
Every interaction flows through HubSpot, from the first WhatsApp message to a closed deal. No tools to stitch together. No attribution gaps between systems.
RESULT
Native. Attributed. Revenue-ready.
Turn every WhatsApp interaction into a tracked HubSpot lead — automatically.
| Parameters | Vira | Treble |
|---|---|---|
| Auto-create HubSpot contacts from inbound WhatsApp | ✅ New contacts created automatically from incoming messages |
❌ Requires HubSpot AI agent configuration — not automatic by default |
| Capture New Leads from Click-to-WhatsApp (CTWA) Ads | ✅ Yes |
⚠️ Ad attribution in Treble's Analytics Centre, not inside HubSpot |
| Capture leads from offline events via WhatsApp QR | ✅ New contacts created automatically. Phone number-based deduplication is built in. |
⚠️ QR link generation supported. |
Collect, validate, and map lead data inside the WhatsApp conversation — no forms, no redirects.
| Parameters | Vira | Treble |
|---|---|---|
| WhatsApp Flows for lead qualification | ✅ Yes Fully mapped to HubSpot contact properties |
✅ Yes |
| Answer leads on WhatsApp instantly | ✅ Yes AI-powered answers to incoming WhatsApp enquiries with Vira AI. Works with HubSpot's Customer Agent too. |
✅ Yes Automated inbound conversation configured inside Treble's platform. |
| Book Meetings on WhatsApp Automatically | ✅ Yes Book meetings 24/7 with WhatsApp Flows. Available as an add-on service. |
⚠️ Not as a native feature |
Run campaigns, sequences, and retargeting from inside HubSpot Workflows — across WhatsApp, email, and ads.
| Parameters | Vira | Treble |
|---|---|---|
| Send Bulk Marketing Campaigns on WhatsApp | ✅ Yes Via Vira dashboard or HubSpot Workflows. Optimized for upto 9% more delivery rate with Meta's Marketing Messages API. |
✅ Yes |
| Campaign retargeting by delivered/read status | ✅ Yes Built-in. Select by delivered/read status and trigger new campaign directly |
⚠️ Requires webhook setup and manual HubSpot workflow configuration — not a built-in campaign feature. |
| Multi-step WhatsApp sequences in HubSpot Workflows | ✅ Yes | ✅ Yes |
Give your sales team a WhatsApp workspace that ties every conversation to pipeline and closed-won revenue.
| Parameters | Vira | Treble |
|---|---|---|
| Dedicated WhatsApp sales workspace inside HubSpot | ✅ Yes Dedicated Chats dashboard. Optimized for Sales Productivity. |
⚠️ Available via Chrome extension |
| Revenue attribution inside HubSpot Report Builder | ✅ Yes | ❌ Analytics outside HubSpot |
| Compatible with HubSpot Breeze/Customer Agent | ✅ Yes | ❌ |
Not all WhatsApp integrations are built the same.
Here's what actually differs.
| Use Cases | Vira | Treble |
|---|---|---|
| Capture leads from Click-to-WhatsApp Ads | ✅ Yes |
⚠️ Ad attribution in Treble's Analytics Centre, not inside HubSpot |
| Auto-create HubSpot contacts from inbound WhatsApp | ✅ Yes New contacts are automatically created from incoming messages. |
❌ Supported via HubSpot AI integration. Requires AI agent configuration |
| WhatsApp Flows | ✅ Yes Integrated with HubSpot Forms |
⚠️ Built in Meta's Business Manager, imported into Treble |
| Capture leads from offline events via WhatsApp QR | ✅ Yes New contacts are automatically created from incoming messages. Phone number-based deduplication is built in. |
⚠️ QR link generation supported. |
| WhatsApp Flows for lead qualification | ✅ Yes Fully mapped to HubSpot contact properties |
✅ Yes |
| Bulk WhatsApp broadcast campaigns | ✅ Yes Via Vira dashboard or HubSpot Workflows |
✅ Yes |
| Multi-step WhatsApp sequences in HubSpot Workflows | ✅ Yes | ✅ Yes |
| Campaign retargeting by delivered / read status | ✅ Yes Built-in. Select by delivered/read status and trigger new campaign directly |
⚠️ Requires webhook setup and manual HubSpot workflow configuration — not a built-in campaign feature. |
| Dedicated WhatsApp sales workspace inside HubSpot | ✅ Yes Dedicated Chats dashboard. Optimized for Sales Productivity. |
⚠️ Available via Chrome extension |
| Revenue attribution inside HubSpot Report Builder | ✅ Yes | ❌ Analytics outside HubSpot |
| Compatible with HubSpot Breeze / Customer Agent | ✅ Yes | ❌ |
| HubSpot Marketplace Rating | 4.8 ⭐ | 4.5 ⭐ |
See how HubSpot teams across 30+ countries use Vira to close more deals on WhatsApp.
"The same month we started, we saw changes right away. Our conversion rate went from 8% to almost 20% — and my sales reps are the most grateful people for that."
Fabricio Barrazueta, Head of Sales & Marketing, Anáhuac Mayab University
"Vira transformed how we qualify and engage learners on WhatsApp. Lead segmentation is now automatic, responses are personalised, and our team spends time on the leads that matter — not on manual follow-ups."
Dylan Muman
Head of Marketing, Free Courses UK
"Vira gave us complete visibility into our WhatsApp conversations and automated lead qualification end-to-end. We eliminated the need for a dedicated calling team entirely — leads are now segmented, prioritised, and followed up automatically, all within HubSpot."
Stanley Napeñas
Information Communication Technology Specialist, Arras Group
"The Vira team has been super chill and helpful throughout. They really take time to understand your use cases and help you squeeze the best out of the product — instead of just doing a basic walkthrough. They actually care about our campaigns."
Satyam Kumar Tadvi
Marketing Manager, Indian Institute of Technology, Madras
"Vira is a game-changer for businesses using HubSpot. Whether you're nurturing leads, closing deals, or providing post-sale support, Vira helps you do it all faster and smarter."
Prabhakar R Nadar
Account Manager, VS Dent
"A seamless one-stop solution for businesses using HubSpot — communicate on WhatsApp without ever switching platforms. A real time-saver for marketing, sales, and support teams."
Usha Rani
Marketing Manager, Global Schools Group
"Solid workflow enhancement with smooth HubSpot integration and faster lead response. It's helped our team respond to leads faster and keep all conversations organized within the CRM. Better follow-up, better visibility into high-intent WhatsApp leads — all without switching platforms."
Sujesh Sudhakaran
Campaign Manager, Tiju's Academy