Niswey Hosts HUG Event on Sales & Marketing Automation with HubSpot

December 16, 2021 by Simran Sakshi

New Delhi, India – 16 December, 2021: Niswey hosted the final HubSpot Users Group's event of the year 2021 on 15th December. It was attended by 40+ marketing and sales professionals from distinguished businesses across and beyond the Delhi NCR region. 

The HubSpot Users Groups (HUGs) program was set up by HubSpot with the goal of educating HubSpot users and customers and helping them connect with one another. Presently, selected HubSpot partners host HUGs in over 150+ cities to benefit the local HubSpot user community. 

Niswey has been the New Delhi HubSpot Users Group leader since 2019. They have hosted 12 events to date, and boast of a community with 300+ members from Delhi NCR and beyond. Some of their previous topics range from HubSpot Product Announcements, Hacks, Inbound Recaps to Conversational Marketing, Reporting, Integrations, and ABM in HubSpot! 

Hosting the Final HUG Event of 2021

This time around, a virtual meetup was conducted over a Zoom call with over 40 attendees where experts from various organizations that have adopted HubSpot for their sales and marketing automation came together to share their automation journeys, experiences, and insights in this event for HubSpot users.

Abhinav Sahai, COO Niswey, and New Delhi HUG Leader started the event with a brief introduction about HubSpot, our association with HUG, and the latest Inbound 2021 product announcements to the attendees.

This was followed by a panel discussion on ‘Building your Sales and Marketing Automation Journey with HubSpot’

Panel Discussion on HubSpot Marketing Automation 

Abhinav Sahai was the moderator of the panel discussion which revolved around how or why building a sales or marketing automation journey can have a positive impact on any business.

The panel included Ankur Garg, Co-founder & Global Sales Head at Foyr, Praveen Agarwal, CFO at DHI International, Nitesh, Marketing head at Workex Solutions, and Aditi Biswas, Senior Manager, Learner Insights at Harappa Education.

From discussing the challenges in developing an automation-first mindset to understanding what skills/teams to build, the discussion aimed at shedding some light on how businesses can start their automation journey. 

The panel members talked about how organizations can bring a mindset change in their team/organization by taking small steps to manage resistance and having a leader who has a view of the entire business.

The panelists also revealed how using automation has impacted their business and what benefits they are reaping after implementing HubSpot at their organizations.


The discussion was then followed by a lively Q&A session where the attendees interacted and shared their automation journeys too. All in all, the event was a successful one with huge participation from sales and marketing professionals in the region. You can also become a part of this awesome community. Subscribe to the New Delhi HUG page.

And if you are looking to build your own automation journey with HubSpot, or learn more about the key do's and don'ts involved, the HUG Dec 2021 summit will definitely help you get a good headstart at it. Simply sign up and watch the webinar on-demand!

Or you could talk to Niswey, a HubSpot Diamond Partner, on how to start your automation journey! Just drop an email to business [at] niswey [dot] com.