Video is where the art of storytelling and the science of marketing collide. This years’ INBOUND event at Boston had Anjali Sud, CEO of Vimeo, talking about the importance of video marketing.
#INBOUND18 Anjali Sud from Vimeo. pic.twitter.com/CZZqC7W5yS
— Steve Garfield (@stevegarfield) September 5, 2018
She shared her struggles to become a leader. We have all faced adversity and dealt with rejections. Think of the battles you have survived. Keep going strong with confidence!
"Failure actually builds confidence." Anjali Sud, CEO @Vimeo I love this and believe this is partially why I have confidence in my skills and achieving my dreams. #INBOUND18 pic.twitter.com/Af7JcocPsb
— Meaghan Corson (@MeaghanCorson) September 5, 2018
Do not be afraid of failures. Of showing vulnerabilities. Vulnerability is a sign of strength!
Practicing vulnerability and being self-aware brings confidence and helps to build more trust between people.
“Anjali Sud – CEO Vimeo talking vulnerability as a leadership strength. #Inbound18 pic.twitter.com/VQ9hVfE4My
— Nimbler Digital (@nimblerdigital) September 5, 2018
Her advice to the leaders of today:
- Failure and overcoming of failure builds confidence and allows you to take the right risks
- Becoming self-aware is important. You can’t proactively solve problems if you don’t acknowledge they exist
- Being vulnerable and self-aware are positive leadership traits but this has to be coupled with focus and ruthless prioritization
“Failure and the overcoming of failure builds confidence and allows you to take the right risks.” -Anjali Sud #INBOUND18 pic.twitter.com/SuWwtHah8j
— Hannah (@msklemme) September 5, 2018
She further went on to talk about businesses. The most important thing for a business is to create a positive impact on the community. And this is possible through great content focused on people.
"The reality is we are in a constant battle for attention. On average, a person checks their phone 80 times a day, and the average human loses attention within 8 seconds. If you don’t capture your audience quickly, you’ve just lost your potential customer." -Anjali Sud #INBOUND18
— INBOUND Event (@INBOUND) September 5, 2018
"What I’ve learned is that, particularly in today’s world, effective marketing requires equal right brain and left brain thinking. It requires empathy, it requires you to move people." -Anjali Sud #INBOUND18
— INBOUND Event (@INBOUND) September 5, 2018
Effective marketing requires you to be both analytical and creative. It requires a great storytelling!
Great storytelling is the way you define great marketing. – Anjali Sud #Inbound2018 pic.twitter.com/kakXwHhSM1
— Hannah (@msklemme) September 5, 2018
The world of marketing is changing. Our consumers are becoming creators. If we want to reach them, if we want to move them, we need to become creators too!
The answer to this is Video Marketing!
80% of consumers want to see brands use more videos this year. So create content that people want to see and care about.
@AnjaliSud was incredibly inspiring this morning ! Thanks again for sharing your experiences and your knowledge. What to remember ? Make great content, often. Get people to see it, and actually care. Know if it works, prove that it works. #Inbound18 #InboundMarketing #vimeo pic.twitter.com/SJTbyTGetH
— Quip Marketing (@quipmarketing) September 5, 2018
The marketing of tomorrow demands that we stop thinking in confined worlds. So, Go Video!!
You can also have access to the complete talk here!
We are also excited to bring you everything that’s on at INBOUND18 – sessions, videos, tweets and more. Follow the event from anywhere in the world with our remote coverage of INBOUND2018 .
