Managing Creativity with Ed Catmull at INBOUND17

September 30, 2017 by Daizy Jain

Ed Catmull, president and co-founder of Pixar Animation Studios, and president of Walt Disney Animation Studios and Disneytoon Studios, took to the INBOUND17 stage on Thursday to share his knowledge and experiences in solving challenges surrounding creative work and creative teams.

His book, Creativity, Inc., co-authored with journalist Amy Wallace and published in 2014, also explores the theme of managing creativity, and was quickly hailed as one of the best books to ever explore the subject of creative business and creative leadership. Through his writing and talks, Catmull has established himself as an authority on creativity in the modern workplace.

As he took the stage at INBOUND, he began by clarifying that contrary to popular opinion, Pixar does not make movies for children:

Pixar, therefore, takes an unexpected approach.

Catmull also stressed that when you work in a company with a team of creatives, a healthy and productive company culture becomes extremely important.

At Pixar, he found that the best way to do this was to take the power structure out of the room.

This allows creative teams access to an unprecedented degree of freedom to explore.

Catmull also talked about the need to rethink failure:

And stressed that the way we respond to different circumstances is what lets creativity into our lives:

He spoke about how Steve Jobs’ journey is the hero’s journey:

Members of the audience found the session extremely insightful:

If you missed this wonderful talk in person, watch out for the highlight reel that will be available for viewing over the next few days. And do check out all our coverage of INBOUND17 here.