The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

3-social-media-marketing-sins

3 Sins of Social Media Marketing

3 ways to ensure that your social media posts are not hurting your brands. So you know that social media marketing (SMM) is one of the key ways to
why-you-need-agile-marketing

Why You Need Agile Marketing

We were about to start working with a consumer facing business in the food and beverages sector. In principle, we had agreed and the work had to
what-exactly-is-inbound

What Exactly Is Inbound?

Once upon a time, you asked your friends and family which cellphone to buy and then went to an electronics store to buy it. Cut to the present,
10-digital-marketing-mistakes-1-irrelevant-content

10 Digital Marketing Mistakes — #1: Irrelevant Content

With all the digital marketing experts around, it’s very easy for marketers to be taken in and spend their money on the wrong pursuits. Technology
how-to-run-a-flat-organization

How To Run a Flat Organization

A few days back, one of my favorite startups, Buffer, posted about what they’ve got wrong about self managing teams. In their case, what seems to
content-marketing-make-your-customers-life-easy

Content Marketing: Make Your Customers' Life Easy

Most of us know Xerox as a printer and photocopier selling organization and many have stereotyped it to an extent that whenever they have to get
kung-fu-panda-lessons

KISS, and Other Lessons from the Kung Fu Panda Series

Like Jaane Bhi Do Yaaron, Sholay, Manichitrathazhu, I can never tire of watching both the Kung Fu Panda movies. (I could add more movies to that
employee-generated-content

Brands in Our Hands: Employee Generated Content

“You have everything you need to build something far bigger than yourself.” – Seth Godin

How Design Helps Drive ROI for Your Business

Design isn’t just some pretty pictures or colorful graphics; design is a creative solution to any problem. The way your thumb moves in order to