Peg Fitzpatrick, the queen of Digital Marketing for Kreussler, spoke at Inbound 15 about Visual Marketing and why you should use it to leave your competition in the dust. She gave hacks that you could use to improve your own Digital Marketing. We were lucky enough to catch her live through Periscope. At times like these, we gotta love technology!
Getting ready to listen in to @pegfitzpatrick speak on #DIY Visual Design Hacks! #Inbound15pic.twitter.com/rFR1tOzNEL
— Rebekah Radice (@RebekahRadice) September 9, 2015
She answered some very important questions, which will definitely help you improve your visual design.
- Why visual marketing?
- Why do people share on social media?
- How to create your visual style guide
- How to use visuals with your blog
- Tips for tools
Why use Visual Marketing?
Peg Fitzpatrick dove straight to the crucial question as to why even use Visual Marketing?
She managed to sum it rather nicely. It’s to connect with your audience and get noticed.
Why use visual marketing? Because it’s how you connect and get noticed online! via @pegfitzpatrick #INBOUND15 pic.twitter.com/jF7IsF0Vly — Rebekah Radice (@RebekahRadice) September 9, 2015
Images are easy to remember and quick to consume – @PegFitzpatrick #INBOUND15
— Siobhán McGinty (@Siobbz) September 9, 2015
Why do people share on social media?
Peg stated that most people share content on social media because they believe it’ll be helpful.
94% of people consider whether the content they are sharing will be helpful for others. Sharing is caring! #INBOUND15 @PegFitzpatrick — Karen Hartline (@khartline) September 9, 2015
As a blogger, if I’m not sharing people’s content, why should they share mine? – @PegFitzpatrick #inbound15
— Brittany Berger (@bberg1010) September 9, 2015
How to create your visual style guide
Neat little tricks to keep your designs in line. Make sure they’re simple and your message if clear.
#inbound15 color and font convey mood and attitude and image. Use them to work together. @PegFitzpatrick — DeAnne Clifton (@decli) September 9, 2015
How to pick colors for design via @PegFitzpatrick #INBOUND15 pic.twitter.com/7nAOtbHq8a
— Tiffany Smith (@tiffanyiswrite) September 9, 2015
How to use visuals with your blog
Make sure your images add value to your content and don’t take anything away from it.
Use the same filters for your brand to keep consistency. @PegFitzpatrick #INBOUND15 pic.twitter.com/gXzdyckC0F — Tiffany Smith (@tiffanyiswrite) September 9, 2015
Tips for Tools
Peg Fitzpatrick shared some of her favorite tools to boost visual marketing.
Tll a story in images. @PegFitzpatrick says to use @canva @PicMonkeyApp @lynda @WordSwagApp @OverAppOfficial @PsExpress @SmugMug #inbound15
— Leah Faul (@leahfaul) September 9, 2015
and a little bonus for the social media fanatics.
Helpful! Sizes for social media graphics @PegFitzpatrick #INBOUND15 pic.twitter.com/uhi1znTC4j — Key Lime Interactive (@KeyLimeInteract) September 9, 2015
This was a great session for any designer, blogger or anyone who is interested in digital marketing. Visual marketing can give your content a major boost if used correctly. We hope this session was just as inspiring for you as it was for us. Catch the rest of the Inbound action at https://www.niswey.com/inbound15/