Are you a digital marketer or aspiring to become one?
Do you know or understand programming?
Wait! You said you are, or want to become a digital marketer. So if you don’t know digital, you are basically a marketer who works online. Isn’t it? Time to change things! Anything digital – be it static websites, complex web applications or mobile applications – is coded. A lot of complex programming goes into making them work. Developing basic programming skills will help you be a better digital marketer. If you don’t understand the technology, you are bound to struggle with many aspects. But why should I be doing a techie’s job, you ask. Here are a few reasons why programming is a necessity in your profession.
You will understand marketing tools better
You will fix things quickly
You will serve your clients better
If you understand how the code works, you will be able to analyse it more, and hence explain the business impact to clients better, and help them make well-informed decisions. He will trust you more.
You will have better conversations with your developers
In digital marketing, you need to be in regular contact with developers. And if you can talk in their language, it will be easy to communicate. It will also help you know the limitations and boundaries of programming which can affect your project. And you will be able to design your marketing campaigns in a better way.
You will understand SEO better
Most of the SEO related elements are in the <head> part of the HTML. If you understand HTML, you will be able to manage the SEO of web pages in a more efficient manner.
You will explore more possibilities