Abhinav Sahai At IndiaPost Live On How Twitter Has Gone Global

September 30, 2014
Posted in Newsroom
September 30, 2014 Suma EP

New Delhi, India – 30 September, 2014: Niswey’s COO Abhinav Sahai at IndiaPost Live, where he was invited for an interactive session on how Twitter has gone global in Election 2014. 

IndiaPost Live is the first video-streaming, interactive news conversation portal from India. It’s a platform that brings together diverse and multidimensional editorial resources ranging from professional editors and reporters to bloggers and social communities to those interested, to put across their views and ideas on society, politics, economy, culture, business, sports, entertainment, lifestyle and more.

In this interactive session, Abhinav Sahai got together along with two experts to discuss Twitter India’s election strategy, and how effective this could be in countries like USA, Brazil and Indonesia.

Abhinav Sahai, COO Niswey, said, “As a technology platform, Twitter has evolved in terms of engaging the user and ensuring that things are happening. In the 2014 election, its role and strategy was commendable. It became a fad to follow politicians on twitter, and encouraged even 1:1 interactions with people in real time. As a result of this engagement, Twitter was able to drive the election, and because the political parties were engaging, this ultimately shot up their revenues too.” 

Here’s a look at the complete video:

About Niswey

Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services. Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more. Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool. For more information, please visit www.niswey.com