Hubspot’s philosophy in the past few years has been about growth, and now they have completely shifted to growth focussed products from just marketing products. This means that they not only have products for marketing but they also have products for sales and customer support, or in short, as they call it, the growth stack. While HubSpot has been doing the INBOUND conference for a long time now, the Grow with HubSpot event in Singapore is fairly new. I got a chance to be a part of this conference in Singapore last year.
Just to get some perspective, INBOUND is the annual global event that attracts about 25,000 marketers, sales and customer support professionals from around the world. The Grow event is a smaller localised version of it with about 2,000 people attending. It is a one-day event as compared to the four-day INBOUND event.
HubSpot’s approach has been around enabling customers and helping them make take the right decisions for their businesses. And for the same reason, the Grow conference had topics useful for marketers and sales professionals primarily. No doubt Grow has a lot of content around HubSpot as well. HubSpot also has a lot of agency partners who not just use HubSpot to serve their own customers but are also resellers for the software. That’s why a lot of digital agencies like Niswey also participate in Grow.
I had the good fortune of being a speaker at the Grow with HubSpot conference held in October 2018. I was part of the panel that discussed successful agencies. I got to share Niswey’s growth story, our learnings from building an agency – from hiring to growth, and our vision for the future.
With HubSpot Management Services, Niswey helps firms get the best out of HubSpot – orchestrating your marketing activities, hosting your website, integrating with other martech tools and training your teams.