“You learn something everyday if you pay attention.”
― Ray LeBlond
There was a time when marketing was synonymous with advertising. There was no role of content in marketing. Today, we say that Content Marketing is the only marketing that’s left.
In rapidly transforming fields like digital marketing, there’s something new to learn everyday, sometime multiple times a day. Here are some of the digital marketing buzzwords we learned this year.
1. Appticipation
Who could’ve anticipated this buzzword? #Appticipation #WordyWednesday pic.twitter.com/7ZWAaNtGBg
— Niswey (@Niswey) September 23, 2015
2. Bird-of-Mouth Marketing
For a nerdy social network, would it be called nerd-of-mouth or mouth-of-nerd marketing? #WordofMouth #WordyWednesday pic.twitter.com/6ZISdmb7dk
— Niswey (@Niswey) October 7, 2015
3. Churn Rate
The churn rate for a butter businessman would be a bit confusing, right? #Customer #WordyWednesday pic.twitter.com/J83NHTpBwA
— Niswey (@Niswey) October 14, 2015
4. Holacracy
Not new to us though. 😉 #Holacracy #WordyWednesday pic.twitter.com/Kx2C2gqve3
— Niswey (@Niswey) November 4, 2015
5. Hypotext
Too long; didn’t read? Well here’s a solution. #BlogWriting #WordyWednesday via https://t.co/vCNI1Xy68i pic.twitter.com/8TSaFO2Qz6
— Niswey (@Niswey) December 16, 2015
6. “No-brand” Branding
Ironically, that’s a branded oxymoron. 😉 #Branding #Oxymoron #MUJI #WordyWednesday pic.twitter.com/dRhcrBaMOD
— Niswey (@Niswey) August 19, 2015
7. Paradox of Personal Branding
“So while I’m trying to get into Amazon’s shoes, Amazon’s trying to get into mine?” #PersonalBranding #WordyWednesday pic.twitter.com/tchdtC6NVW
— Niswey (@Niswey) August 5, 2015
8. Second Screen
Are you viewing this on your smartphone while watching TV? #SecondScreen #WordyWednesday pic.twitter.com/Yt2ijGRznQ
— Niswey (@Niswey) August 26, 2015
9. Social Commerce
Nowadays, it’s hard to think of something that doesn’t have a #social avatar. #SocialMedia #WordyWednesday pic.twitter.com/BSYOh43WFu
— Niswey (@Niswey) August 12, 2015
10. Social Currency
“If I have paid followers as social currency, would my business earn more money?” #SocialMedia #Brand #WordyWednesday pic.twitter.com/v2FATSURwB
— Niswey (@Niswey) July 8, 2015
11. Youtility
“Why smart marketing is about help not hype.” #Marketing #BrandLoyalty #WordyWednesday pic.twitter.com/OcTiU39w3t
— Niswey (@Niswey) July 15, 2015
Looking for more insights? Here are some of our quotes on our learnings and experiences at Niswey.
