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      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      Simran Sakshi

      abm-process
      27
      May 2019

      Going Down The Flipped Funnel: ABM Process at Niswey

      If you are an enterprise looking to target your best-fit prospects, account based marketing (ABM) is the right choice for you. It fosters a close
      Simran Sakshi
      a-world-of-three-zeros
      27
      March 2019

      My Takeaways from "A World of Three Zeros"

      A few weeks ago I read a book (courtesy: Abhinav) by Prof. Muhammad Yunus, winner of the Nobel Peace Prize in 2006 for his work on the Grameen Bank.
      Simran Sakshi
      content-marketing-intern
      18
      January 2019

      From an MBA in Finance to a Content Marketing Intern

      “Kisi cheez ko shiddat se chaho to saari kaynaat apko usse milane me lag jati hai”
      Simran Sakshi
      how-does-inbound-marketing-work
      10
      January 2019

      How Does Inbound Marketing Work

      Attract, Convert, Close and Delight! These are probably the words that come into your mind when you think of how does inbound marketing work. Well
      Simran Sakshi
      Inbound Marketing vs Account Based Marketing
      10
      December 2018

      Inbound Marketing vs Account Based Marketing: What Is Right for Your Business

      As a business marketing to other businesses, what would you prefer? A thousand leads with some of them converting into your customers, or targeting
      Simran Sakshi
      inbound18-gabriella-pereira-on-how-to-unleash-your-brands-storytelling-superpowers
      08
      September 2018

      INBOUND 2018: Gabriella Pereira on How to Unleash Your Brand’s Storytelling Superpowers

      Gabriella Pereira made us ask a lot of questions about how we perceive storytelling and branding. From Harry Potter to Toy Story, her session had it
      Simran Sakshi
      inbound-2018-gaetano-dinardi-explains-how-anyone-can-build-a-high-velocity-lead-generation-machine
      07
      September 2018

      INBOUND 2018: Gaetano DiNardi Explains How Anyone Can Build a High Velocity Lead Generation Machine

      Gaetano DiNardi, VP marketing of Sales Hacker, thinks that anyone can hack sales.
      Simran Sakshi
      7-key-steps-to-creating-contagious-content-that-moves-the-sales-and-marketing-needle
      07
      September 2018

      INBOUND 2018: 7 Key Steps To Creating Contagious Content That Moves The Sales And Marketing Needle

      Building trust with customers is the key to growing your business.
      Simran Sakshi
      branding and community building
      07
      September 2018

      INBOUND 2018: Julie Rice on Branding and Community Building

      Day 2 of Inbound 2018 ended with the final session by Julie Rice, Co-founder of SoulCycle and Chief Brand Officer of We Work. An inspiring lady,
      Simran Sakshi

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      Niswey
      Niswey delivers business automation solutions. We are a HubSpot Diamond Partner and a monday.com Certified Partner. We map out your journeys for marketing, sales, and business operations, and translate them into automated systems using powerful tools like HubSpot and monday.com.
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