The Key Ingredient to Agency Pricing & Packaging

Pricing and packaging services is a massive challenge for almost every marketing agency. Daryn Smith, co-founder of MPULL, an inbound marketing agency, in his Breakout session at INBOUND16, shared the key ingredient to solve this common challenge… confidence. In case you missed it, here’s his breakout session in tweets.

Some folks getting prepped pre-event:


As soon as he started off you could tell that he’d been through it all.


As an agency diversifying its product/service, it becomes essential that its pricing and packaging are spot on. To help with this, Daryn introduced a kind of mathematical formula to help figure out the real cost of a service. Pretty ingenious, eh?


The reaction to this… 🔥🔥🔥


After dropping a ton of knowledge, there was a fitting end to the session when he revealed his “Next Steps”.


The session, as promised, was indeed from an individual who had gone through the same challenges and issues that many in the crowd had gone through as well.

Make sure to check out all our other session recaps on our INBOUND16 coverage page.

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