Pricing and packaging services is a massive challenge for almost every marketing agency.
Daryn Smith, co-founder of MPULL, an inbound marketing agency, in his Breakout session at INBOUND16, shared the key ingredient to solve this common challenge… confidence. In case you missed it, here’s his breakout session in tweets.
Some folks getting prepped pre-event:
Getting ready for @darynsmith talk #INBOUND16 @MPULLmarketing pic.twitter.com/CIsWYPBwDy
— Graeme Wilson (@graemewilSA) November 10, 2016
As soon as he started off you could tell that he’d been through it all.
“No confidence makes you do stupid things” @darynsmith #inbound16
— UntapSocial (@UntapSocial) November 10, 2016
As an agency diversifying its product/service, it becomes essential that its pricing and packaging are spot on. To help with this, Daryn introduced a kind of mathematical formula to help figure out the real cost of a service. Pretty ingenious, eh?
A simple formula for value-added pricing from @darynsmith of @MPULLmarketing #INBOUND16 pic.twitter.com/2ekZrNhabd
— Aja Frost (@ajavuu) November 10, 2016
The reaction to this… 🔥🔥🔥
@graemewilSA on fire #INBOUND16 @MPULLmarketing pic.twitter.com/5LBRsFeSP8
— Graeme Wilson (@graemewilSA) November 10, 2016
I get the “points” now!! Thanks @darynsmith for a great panel at #INBOUND16 pic.twitter.com/KaqsDFR6R8
— Omi Diaz-Cooper (@diazcooper) November 10, 2016
After dropping a ton of knowledge, there was a fitting end to the session when he revealed his “Next Steps”.
Love these next steps. @darynsmith @MPULLmarketing pic.twitter.com/PYgaD6nzdq
— Aja Frost (@ajavuu) November 10, 2016
The session, as promised, was indeed from an individual who had gone through the same challenges and issues that many in the crowd had gone through as well.
When you listen to @darynsmith and you feel like hearing your own story https://t.co/k3DmExLMpt #INBOUND16
— EmelineBulcourt (@EmelineBulcourt) November 10, 2016
Great talk by @darynsmith on packaging and pricing. Points system solves a lot of issues we’re having. Definitely an a-ha moment! #INBOUND16
— Stacey Schall (@staceyschall) November 10, 2016
Awesome agency pricing talk from @darynsmith #INBOUND16 pic.twitter.com/5Jy0kkDHbc
— Allie Hoffman (@allierhoffman) November 10, 2016
Make sure to check out all our other session recaps on our INBOUND16 coverage page.
