Time and again I’ve been asked this question again and again. So when I answered this once again earlier today, I thought I’d just put down whatever I feel is essential.
You should start off with SEO. At least the basics are necessary.
Email Marketing basics:
Social Media Basics:
Then some Social Media metrics stuff:
Planning your social media calendar:
Read the below blogs on an ongoing basis:
http://www.socialmediaexaminer.com – Social Media
http://allfacebook.com/ – Facebook Marketing
http://thebrandbuilder.wordpress.com/tag/social-media-roi/ – This blog is not updated now, but most of the posts, especially under the social media category, are still relevant
http://simplymeasured.com/blog/ – Social Media
http://blog.hubspot.com/marketing – Digital Marketing
http://quicksprout.com/blog – Digital Marketing
https://blog.kissmetrics.com/ – Digital Marketing
http://moz.com/blog/ – SEO
http://searchengineland.com/ – SEO
http://www.wordstream.com/blog – Adwords / PPC (Pay Per Click)
http://unbounce.com/blog/ – Landing page optimization
http://www.kaushik.net/avinash – Web Analytics
http://cutroni.com/ – Web Analytics
https://goo.gl/falC2j – SEO/Social Media Tools list that you will find handy
Digital Marketing libraries, templates, guides:
http://quicksprout.com/blog – Make sure you checkout the Guides section on the right column
This last set (Blogs on an ongoing basis) is actually the key to continuous learning, so it would be a good idea will be to subscribe to all of them
While there are lots of other good blogs also available, I’ve found following the above ones mostly do the job. Anyway, if some topic from another blog is really kicking ass, it will somehow find its way on your Twitter/Facebook timeline – so no need to worry.
Having said that, please do share if you feel I’ve missed an important resource.