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      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      martech-2019
      05
      April 2019

      MarTech 2019: Key Takeaways

      Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
      Suma EP
      a-world-of-three-zeros
      27
      March 2019

      My Takeaways from "A World of Three Zeros"

      A few weeks ago I read a book (courtesy: Abhinav) by Prof. Muhammad Yunus, winner of the Nobel Peace Prize in 2006 for his work on the Grameen Bank.
      Simran Sakshi
      content-marketing-intern
      18
      January 2019

      From an MBA in Finance to a Content Marketing Intern

      “Kisi cheez ko shiddat se chaho to saari kaynaat apko usse milane me lag jati hai”
      Simran Sakshi
      how-does-inbound-marketing-work
      10
      January 2019

      How Does Inbound Marketing Work

      Attract, Convert, Close and Delight! These are probably the words that come into your mind when you think of how does inbound marketing work. Well
      Simran Sakshi
      niswey top 1000 b2b companies globally clutch
      21
      December 2018

      Niswey Features Among the Top 1000 B2B Firms, Globally!

      What a year it has been, and boy are we ending it on a high!
      Nilanjana Dey
      account-based-marketing/abm-benchmarks
      21
      December 2018

      Setting ABM Benchmarks: Where Does Your Company Stand?

      ITSMA conducts an annual survey of B2B marketing companies to find out the progress of ABM adoption, as the hype around it continues to grow. Started
      Suma EP
      Inbound Marketing vs Account Based Marketing
      10
      December 2018

      Inbound Marketing vs Account Based Marketing: What Is Right for Your Business

      As a business marketing to other businesses, what would you prefer? A thousand leads with some of them converting into your customers, or targeting
      Simran Sakshi
      ideal-customer-profile
      28
      November 2018

      What We Learned About ICPs From the Early End of a Year-Long Retainer

      As an agency leader, you should pay attention to early signs of a wrong client-agency fit. But if you’re like me, the (desperate) need for a good
      Suma EP
      not-so-sexy-marketing-building-creative-campaigns-for-complex-products
      10
      September 2018

      Not So Sexy Marketing: Building Creative Campaigns for Complex Products

      Coming up with creative campaigns can be a tough job when you’ve got a product that’s not only complex but “boring” as well. In Hubspot’s INBOUND18
      Daizy Jain

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      Niswey
      Niswey delivers business automation solutions. We are a HubSpot Diamond Partner and a Meta Certified Business Partner. We map out your journeys for marketing, sales, and business operations, and translate them into automated systems using powerful tools like HubSpot and WhatsApp.
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