The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Martech

MartechCXODialogues

Engaging Millions with Martech: Deploying Martech for Scale

What does it take to hyper-personalize the customer experience for an audience that runs into millions? Darshana highlights how technology solutions

From First Click to Lasting Loyalty: Powered by Martech

Here's what happens when you leverage martech just right. Seema shares her experience of leading one of those rare brands that successfully created

How can CXOs maximize the ROI from their martech investments

Discover how Anwesha successfully introduced martech in a B2B industry reliant on third-party partners for leads and long sales cycles. Gain
Unlocking CMO Secrets: Ultimate Guide to Securing Marketing Budgets

CMO Secrets for Securing Winning Budgets in 2024

Are marketing budgets really shrinking? How can CMOs select the right channels to invest in? What is trans-media storytelling? Finally, how much to
marketing technology companies

Building a Career in a Marketing Technology Company like Niswey!

80% of Indian marketers expect to raise their marketing technology (martech) spends over the next few years. But a lack of expertise to operate the
future-of-marketing-technology-2030

Future of Marketing Technology: A Story of a Marketing Campaign in 2030

It’s that time of the year when crystal balls are made to work overtime. And I went looking for some of the cool visions emerging out of the fog.
martech-stack

Is the Martech Stacked in Your Favour?

Earlier this year, like every year since 2011, Scott Brinker of chiefmartec.com published his annual martech supergraphic. The 2020 supergraphic maps
marketing automation blogs beginners

The 5 Best Marketing Automation Blogs for Beginners

If your job has anything to do with marketing and you haven’t been living under a rock for the past few years, you must have heard of marketing