The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

#FLIPMYFUNNEL 2018

FlipMyFunnel Customer Centered Centric Obsessed

#FlipMyFunnel: #CustomerCenteredCentricObsessed

This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
flipmyfunnel account based success stories

#FlipMyFunnel: Account Based Success Stories

What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.
flipmyfunnel multichannel abm personalization at scale with behavioral data

#FlipMyFunnel: Multichannel ABM & Personalization at Scale with Behavioral Data

The buyer journey evolved with the advent of multiple platforms, channels, and devices. This evolution dramatically affected B2B businesses because
flipmyfunnel tweets tell the tale

#FlipMyFunnel: Tweets Tell the Tale

Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018. Why sales wins a deal
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#FlipMyFunnel: SalesLoft’s Kyle Porter on Sales Engagement

#FlipMyFunnel 2018 had some terrific speakers lined up and the expectation was palpable. As soon as Kyle Porter, CEO of SalesLoft, took the stage,

#FlipMyFunnel: Terminus Team Talk About the Secret Formula for Sales

“ABM is hard.” This is what Sangram Vajre, Co-Founder of Terminus said to set the tone for FlipMyFunnel. ABM requires hard work, alignment with
flipmyfunnel-logmein-on-defining-and-implementing-abm

#FlipMyFunnel: LogMeIn on Defining and Implementing ABM

Lindsay Becker and Lisa DeDonato, both Supervisors of Corporate Marketing, LogMeIn, one of the top 5 SaaS companies in the world, spoke about their
flipmyfunnel-sangram-vajre-on-the-authenticity-curve

#FlipMyFunnel: Sangram Vajre on The Authenticity Curve

The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
account based marketing tactics 2

It’s an ABM Win; for Srijan and Us!

Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift