New Delhi, India – 20 September, 2013: Niswey’s COO, Abhinav Sahai on Telegraph India was featured early in 2010 regarding his views on how social media marketing was emerging as a new career avenue for a net-savvy generation.
Along with other social media professionals like Prathamesh Mirashi (Senior executive, copy and social media operations, at Pinstorm) and Sanjay Mehta (Joint CEO, Social Wavelength), Abhinav Sahai, who was then the Co-founder of Zapylacz, was featured as he gave insights on the emerging usage of social media platforms like Facebook, and Twitter, and how hard core marketing professionals are not welcome in this arena.
Abhinav Sahai, COO Niswey, added, “They are keen on selling rather than engaging the community. And social media is more about communication, less about selling and advertising. It needs professionals ranging from content developers to managers. Software developers, user interface experts, search engine optimisation professionals and people who can conduct research or understand consumer behaviour.”
And while it may have weaknesses like the uncontrollable nature it brings along, it is up to companies to learn and practice effective social media tactics in order to avoid getting on the wrong side of it.
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services. Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more. Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool. For more information, please visit www.niswey.com