Niswey Rises to Leading Tier in HubSpot's Technology Partner Program

July 31, 2026 by Suma EP

Education Badge (1)New Delhi, India – 31st July, 2026: Niswey, a HubSpot Diamond Solutions Partner and Technology Partner, today announced that its portfolio of HubSpot-native applications has advanced to the Leading tier in HubSpot's Technology Partner Program. The Leading tier is the second-highest of four tiers in the program.

HubSpot describes a Leading Technology Partner as "established in its category, driving measurable value for shared customers, and collaborating closely with HubSpot." That is the standard Niswey has now met.

Reaching that tier requires clearing three categories of requirements at once.

  • The first is customer value, measured by sustained average revenue from HubSpot customers actively using the partner's applications.
  • The second is influenced revenue, demonstrating the partner's direct role in helping HubSpot win and expand customer accounts.
  • The third is integration quality and partnership readiness — strong marketplace ratings, named technical and product contacts for direct collaboration with HubSpot's engineering team, and a dedicated Partnerships Owner for go-to-market alignment.

"Reaching the leading tier isn't a marketing milestone — it's HubSpot confirming that our apps are driving real, sustained value inside customer portals," said Abhinav Sahai, Chief Strategy Officer, Niswey.

Niswey's application portfolio spans seven applications built natively for the HubSpot ecosystem:

  • Vira, Niswey's HubSpot WhatsApp Integration for marketing teams, along with an Instagram integration for managing Instagram directly inside HubSpot
  • Tiyora, WhatsApp application for sales teams, bringing conversations out of personal phones and into HubSpot
  • NisWire, a Telegram integration for HubSpot
  • LitePics, an image compression application for HubSpot-hosted websites
  • Veracross Integration, connecting HubSpot with Veracross for education-sector customers
  • Semka and Netcore — Semka syncs leads from IndiaMART and JustDial directly into HubSpot as new contacts, while Netcore is Niswey's SMS integration for HubSpot

Advancing this multi-app portfolio to the Leading tier reflects sustained adoption and usage across Niswey's HubSpot customer base, rather than the performance of any single product.

"The Leading tier means that we have a meaningfully close working relationship with HubSpot, and this directly benefits how quickly we can bring new capabilities to our customers," said Dhiraj Pandey, Chief Technology Officer, Niswey.

A Leading tier badge carries weight precisely because it is not self-declared. It is HubSpot's own verdict, displayed on Niswey's Marketplace listing, that its applications have already delivered sustained revenue impact, proven customer outcomes, and product-level collaboration at a standard few technology partners reach. For any organization evaluating Niswey's applications, that verdict now speaks before the first conversation does.

The advancement follows Niswey's recent recognition as the first HubSpot solutions partner in India and one of only three across Asia to earn HubSpot's Higher Education Industry Specialist badge, adding to a partner history that includes Diamond Solutions Partner status and recognition as the first HubSpot Elite Partner in Asia.

About Niswey

Niswey is a HubSpot Diamond Solutions Partner and a Leading-tiered HubSpot Technology Partner headquartered in New Delhi, India. Founded in 2011, the company provides HubSpot implementations, CRM migrations, custom integrations, and marketing automation services to clients across India, Southeast Asia, and global markets. 

As a HubSpot Technology Partner, Niswey has developed seven applications for the HubSpot Marketplace, including Vira and Tiyora—proprietary WhatsApp communication tools to help HubSpot customers seamlessly engage buyers on WhatsApp. With a decade of HubSpot partnership, deep expertise in complex enterprise implementations and SOC2 certification and GDPR compliance, Niswey serves organizations seeking sophisticated CRM solutions that are backed by enterprise-grade security. 

Media Contact:

Harsha M
Growth Marketing Manager, Niswey
harsha@niswey.com
+91 8448866342